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The Guide to Ethical A/B Testing: The Missing Component of Your Optimization Program

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FEBRUARY 9, 2021

The truth is, marketing is the art and science of impacting emotions. If you look into the future of optimization, you can see AI proposing hypotheses that are a thousand times more likely to impact the behavior of site visitors than anything we can conceive right now. How ePrivacy Regulation Impacts Digital Marketing.

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B2B marketers are stumbling in the dark

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NOVEMBER 2, 2010

Theres a never-ending dialogue about the difference between B2B and B2C marketing. But one thing does seem annoyingly true of B2B marketing departments compared to their consumer peers: B2B departments dont learn. Judging Categories Previous winners How can we help you? Theyre missing out on a hugely powerful asset.

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The Guide to Ethical A/B Testing: The Missing Component of Your Optimization Program

B2B marketers are stumbling in the dark

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