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What every marketer needs to know about programmatic advertising

Martech

This year programmatic digital display ad spending will hit $115.23 billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? How much does it cost? In the U.S.,

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Brand Design for the Professional Services Firm: The Ultimate Guide for Marketers and Executives

Hinge Marketing

If you are a professional services marketing director, firm principal or stakeholder, this guide will help you understand the value of brand design and how you can use it to attract better prospects and improve engagement and start building loyalty at the earliest stages of the buyer journey. Download The Brand Building Guide.

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Programmatic Advertising 101: Ad Types, Benefits, Drawbacks & Trends

Single Grain

So whether you’re a marketer, advertiser or simply curious about the digital advertising landscape, this programmatic advertising guide will equip you with the knowledge to navigate and leverage the power of programmatic advertising effectively. This information is delivered to an ad exchange, which acts as a marketplace for ad spaces.

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Sales Pipeline Radio, Episode 261: Q & A Scott Horn @scott_horn

Heinz Marketing

By Matt Heinz , President of Heinz Marketing. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

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Marketer of the Month Podcast – Optimizing Your Marketing Strategy With the Right Metrics

Outgrow

Welcome to the Marketer Of The Month blog! . We recently interviewed Joe Dejene for our monthly podcast -‘ Marketer of the Month ’! Key marketing funnel metrics you should measure. Key marketing funnel metrics you should measure. Achieving long-term success with organic content marketing. About our host: .

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The Ultimate Guide to Freelancing

Hubspot

After three years of teaching high school and realizing that it just wasn't going to be for me long-term, I decided to walk away. A personal brand is valuable when establishing authority as a freelancer and creating a long-lasting impression with clients. It was a ‘try it or always wonder’ kind of moment.” — Jade E., Building a Brand.

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A Behavioral Model of Information Seeking on the Web

Buzz Marketing for Technology

Thirty significant episodes of information seeking were isolated and analyzed in terms of their modes of viewing or searching, and their associated Web information moves. Results were found to be compatible with the behavioral model proposed. Section 5 is a short summary. 2 Conceptual Models of Information Seeking on the Web.