Direct Marketing Opt-in Rules Transparency 
Zoominfo
FEBRUARY 22, 2023
Tribunal appeals are important as it allows the ICO’s rulings to be challenged to ensure their interpretation of the law is aligned with both the interests of industry and the expectations of the data subjects the law is designed to protect. What does this ruling mean for businesses?
Zoominfo
AUGUST 30, 2022
Even though the General Data Protection Regulation (GDPR) went into effect in 2018, data collection and processing can still leave marketers feeling uncertain. In the last year alone, our data shows that the words “GDPR” and “Marketing” were mentioned together over 30,000 times on prospect calls. What is the ePrivacy Directive?
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Zoominfo
JANUARY 12, 2023
For example, under the UK GDPR all marketing activities must rely on either “consent” or “legitimate interest.” You can send electronic mail or make live direct marketing calls to businesses with a legitimate interest in your offer, product, or service. UK GDPR The EU’s GDPR is the global standard for data privacy.
Zoominfo
JUNE 10, 2022
Any company conducting business in the European Union (EU) must comply with the rules and regulations laid out by GDPR or risk facing hefty fines. The GDPR established guidelines for greater transparency, confidentiality, and accountability for the collection and use of personal data in the EU. What is GDPR?
PureB2B
MAY 30, 2022
There are, however, new rules and processes you need to adopt to ensure GDPR compliance with your B2B data usage and cold outreach. In most B2B sales and marketing, personal data is key to reaching the right people at the right time. You need to comply with both of the regulations in your B2B sales and marketing.
PureB2B
MAY 30, 2022
There are, however, new rules and processes you need to adopt to ensure GDPR compliance with your B2B data usage and cold outreach. In most B2B sales and marketing, personal data is key to reaching the right people at the right time. You need to comply with both of the regulations in your B2B sales and marketing.
Convert
SEPTEMBER 15, 2021
Right to opt-out of behavioral advertising. Right to opt-out of sales of personal information. Opt in or opt out for processing of sensitive information. Consent obtained prior to direct marketing. Right to data portability (i.e., Right to correct errors in personal data. Right to delete personal data.
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