The Point
MARCH 18, 2014
Over at marketing automation firm Marketo , CEO Phil Fernandez just wrote a full-throated rant against the evils of unsolicited email and purchased email lists used indiscriminately: “How does anyone think that these are sensible emails to send to the CEO of a fast-growing public company? Those days are long gone.
The Point
JUNE 26, 2009
Tags: B2B Marketing Demand Generation Landing Pages Lead Management Lead Nurturing Marketing Automation direct marketing lead generation b2b demand generation demandbase marketo.
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The Point
APRIL 8, 2010
Because we host our page on Marketo , the old information is pre-populated automatically for anyone who has previously opened one of our emails. As long ago as 2002, the Direct Marketing Association was reporting that fully 33% of people change their email address once per year. Has anyone seen more recent statistics?
NuSpark Consulting
JUNE 29, 2015
CEOs and marketing leaders often stand on opposite sides of a deep chasm in terms of their belief in the power of B2B content marketing. While marketers recognize that content marketing can boost ROI, many corporate leaders still live in a worldview where traditional direct marketing campaigns rule.
Ambal's Amusings
MAY 27, 2010
Leading Lights: Marketing and PR Strategist David Meerman Scott – video interview. Blog Modern B2B Marketing Twitter Marketo InboundMarketer. "Simple Content Creates Quality Leads!" Content Marketing Strategy: Simple Content Creates Quality Leads. Marketo's Modern B2B Marketing.
Adobe Experience Cloud Blog
DECEMBER 20, 2010
by Katie Byrnes In a recent webinar, Mac McIntosh, Founding Partner of AcquireB2B, and Jep Castelein, Founder of LeadSloth (and new Principal Consultant at Marketo!) discussed the top seven ways to utilize marketing automation to generate more sales revenue. search engines, industry portals, directories and social media marketing).
Content Marketing Institute
JANUARY 12, 2018
56% (17 of the 30, mostly B2B) said their company had no current integrated digital marketing strategy where they could roll up a broader view of all the PR, paid media campaigns , social media efforts, lead nurturing , or content-focused platforms. PR vs. demand generation ). SmartInsights Click To Tweet.
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