The One-Person B2B Marketing Department Playbook – Chapter 2 – Filling the Gaps
thePoint
MAY 25, 2018
Make sure you are hiring a company that can provide leadership in this area (bring value to you) vs. a company waiting for you to lead (hired work you tell them to do). Lead Generation, Lead Management & Lead Nurturing. This is because they are more comfortable with this type of lead generation.
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