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B2B Reads: The Power of Sales and Marketing Alignment, Traits and Mindsets of Successful Salespeople, AI Across the Sales Cycle & More

Heinz Marketing

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. Truth Bomb: Salespeople All Look Alike to B2B Buyers By Joanne Black You have a choice. You can look like every other company, or you can set yourself apart from the rest.

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Stop the random tactics and optimize your demand gen

Rev

They also see stronger asks for ROI analyses, particularly for larger spends, and increased scrutiny on the dollars going out the door. This new normal forces demand gen teams to operate as lean as possible—and the high-performing ones are claiming this opportunity to improve. Yet we still have very similar lead goals.

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Stitching Intent Data into Your Sales Strategy

DiscoverOrg

Your buyers are doing this, too: They’re trying to get clear on what problem they’re trying to solve. There’s Singer and VIKING and Janome and Brother … they’re all new to me! And they’re starting to differentiate between qualities and prices. Why do those stats matter? No one is coming on site.

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B2B Website Design: The Comprehensive Guide to Rockstar Websites

BOP Design

Everything on the website is crafted with the target audience in mind. What differentiates B2B website design from B2C website design are the special considerations and preferences of business decision-makers. However, web design is not a one-size-fits-all solution.

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Elevating Business Impact: The Business Case for Content Marketing

ClearVoice

At ClearVoice, we understand that not all people are content people. Heck, not all marketing people are content people. But remember one simple truth — with content marketing, you invest once and get a lasting asset base that consistently attracts and engages your target audience and customers alike. Here we go!

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Our Thoughts on the Sales & Marketing CEB Keynote Presentation

EveryoneSocial

The other week, a few members of our team and I were at the CEB Sales and Marketing Summit in Las Vegas. Their Sales and Marketing Summit is an annual conference focused on, you guessed it, the worlds of sales and marketing. That’s a CEB stat. All this time spent online, what are your prospects actually doing?

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Measuring the ROI of Content Marketing with True Engagement Metrics

Parse.ly

If you fail to track one of those micro conversions, you won’t know the true ROI of your content efforts. Google Analytics doesn’t help content marketers looking to pinpoint their return on investment. Table of Contents. What is content marketing ROI? How to (Sort of) Measure Content Marketing ROI with Google Analytics.