Differentiation Forecasting Fulfillment Marketing 
Salesforce Marketing Cloud
MAY 20, 2024
We surveyed thousands of marketing leaders about today’s marketing trends. Marketers ranked artificial intelligence (AI) implementation as both their number one priority and number one headache — highlighting its pivotal role as both a beacon of promise and a daunting challenge. What’s top of mind for marketers?
Velocity Partners
MAY 8, 2024
This is an interview with Udi Ledergor about the real goal of content marketing and the 95-5 rule. Udi, we’ve been making the case that the inbound-driven era of Go-to-Market is morphing. How is the face of B2B marketing changing? This approach failed to grapple with just how hard the go-to-market challenge is.
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Engagio
APRIL 12, 2024
” – Philip Kotler, American marketing author, consultant, and professor emeritus. Account managers must communicate regularly with each of their customers, adapting and offering solutions that evolve as the market changes. Customer retention: the ability of a business to keep its existing customers. Here are a few (10) ways.
Adobe Experience Cloud Blog
OCTOBER 20, 2017
A digital marketing strategy is a marketing plan that draws on insights from almost every department within a company to design and implement seamless brand communications across every digital channel. Popular digital marketing channels include the company website, organic search, paid search, social media, and email.
Adobe Experience Cloud Blog
JANUARY 23, 2018
Customer experience involves practices of planning and responding to interactions to satisfy or outdo expectations, thereby, snowballing consumer fulfillment, devotion, and support. By the year 2020, the consumer experience is expected to surpass cost and product as the primary differentiator among different brands. Why or why not?
Porch Group Media
AUGUST 4, 2020
In fact, according to recent research by Merkle , marketers continue to invest in new ways to better serve their customers. A majority of marketers (52%) reported increased spending during March-June 2020. This varies somewhat by industry, with heath, insurance and retail reporting the highest increases in marketing spend.
B2BMarketing.net
FEBRUARY 8, 2024
At last year’s Ignite, I interviewed Didier Devaud, currently CEO of FKG, a high-precision provider to the international endodontics market. Ask yourself: what problems are we solving— marketing problems, but also business problems? The subject of the interview was captured in the title, “From CMO to CEO: Journey to Destination.”
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