Litmus

JANUARY 24, 2020

Welcome to Delivering, a podcast about email design, strategy, copywriting, development, and the email marketing industry. It’s a perfectly valid answer. Episode Transcript. Valerie Jackson. I’m your host’s wife, Valerie Jackson. Jason Rodriguez. Welcome everybody to Delivering. How are you doing? Valerie Jackson.

CAN-SPAM 66

CAN-SPAM Email Marketing VALS Privacy 66

Brandpoint

DECEMBER 3, 2020

Val Geisler, Fix My Churn I really hope that 2021 is the year of the customer. Developing customer personas and target audiences are essential skills for today’s marketer. The place to start in most cases is validating the buyer’s journey — what is still true? We may even need to reconsider how we measure success.

Planning 156

Planning Paid Search Agency VALS Allocation 156

Convert

NOVEMBER 17, 2021

I hired a front end developer and we kicked off a little optimization agency. The outcome was a relative +53% increase in leads (±28, p-val 0.0002). EXPERIMENTATION – opening our ideas to be falsified or validated. I do agree with the idea of validating a/b test results.

VALS 52

VALS Aggregators Validation Sample 52

Unbounce

JANUARY 14, 2020

They may wonder if the offer is even valid. Val Geisler , email expert at FixMyChurn, offers this advice: Landing pages help you be super specific with your audience, and they help your audience feel seen and heard. Target specific customer groups. More specific landing pages help you hit on more customer segments.

Landing Pages 145

Landing Pages eCommerce Email Marketing Click Rate 145

Unbounce

JULY 30, 2019

” (She and Val Geisler recently teamed up for a webinar on writing copy for holiday emails , so she has a lot to say on the subject.). Running valid A/B tests during the holiday period can be challenging. You can drag and drop a campaign together without involving your web developer.). Of course, you may have other ideas.

Landing Pages 111

Landing Pages Bundling Urgency Marketing Ad Exchange 111

Convince & Convert

AUGUST 3, 2010

I do think there is some validity to that, and it is up to the companies how much control they really want to cede to someone else. 3 Ways Facebook is Killing Your Website" [link] [link] Val F RT @jaybaer: "R.I.P. I don't think everybody will be happy with the way Facebook is using and developing her influence on the web.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

I do think there is some validity to that, and it is up to the companies how much control they really want to cede to someone else. 3 Ways Facebook is Killing Your Website" [link] [link] Val F RT @jaybaer: "R.I.P. I don't think everybody will be happy with the way Facebook is using and developing her influence on the web.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167