Convert

NOVEMBER 17, 2021

Things that performed better with a higher frequency and impact were surfaced to the top (using median aggregate data). The outcome was a relative +53% increase in leads (±28, p-val 0.0002). EXPERIMENTATION – opening our ideas to be falsified or validated. I do agree with the idea of validating a/b test results.

VALS 52

VALS Aggregators Validation Sample 52

Convince & Convert

AUGUST 3, 2010

(excellent post with more details on the Facebook/Amazon marriage from SeeWhy) The power and insidious nature of the “Like&# button installed everywhere, and the rich data stream that provides is probably worth more to Facebook ultimately than the eyeballs it aggregates and monetizes via ads on its.com environment.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

(excellent post with more details on the Facebook/Amazon marriage from SeeWhy) The power and insidious nature of the “Like&# button installed everywhere, and the rich data stream that provides is probably worth more to Facebook ultimately than the eyeballs it aggregates and monetizes via ads on its.com environment.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167