Ambal's Amusings

AUGUST 27, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! The business decision maker may be trying to solve the problem how to have global product development teams get products to market faster. The focus of the business person is facilitating faster, more informed decisions in relation to product design.

Work Management 100

Work Management Marketing Management B2B Business 100

markempa

DECEMBER 6, 2006

Link: Anything Goes Marketing: Where do Your Email Newsletters go? Another useful post on the same subject by contributing writer (and Web designer) Sarah Lewis for Debbie Weils WordBiz Report on " How and Why to Combine an E-newsletter and a Blog." Link: Anything Goes Marketing: Where do Your Email Newsletters go?

Newsletter 120

Newsletter Lead Generation Generation B2B Thought Leadership 120

Ambal's Amusings

MAY 27, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! When planning for content creation, B2B marketers need to take into account the information buyers need at different stages of the buying process. The High-Tech Direct Marketing Handbook (Ebook). Marketing Edge podcast.

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

markempa

FEBRUARY 28, 2007

" Jure also quotes David Kelley , one of the most visible product designers in the world, especially in the world of high technology. Kelly is founder of IDEO , Americas largest independent product design and development firm. I think Kellys viewpoint goes well beyond design. CEOs, Marketers and so on).

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Leads 120

markempa

JUNE 7, 2005

MarketingSherpa published a great case study that explains how landing page design impacts lead generation results. MarketingSherpa published a great case study that explains how landing page design impacts lead generation results. So what else can you do to improve the traction of your website to generate more leads?

Landing Pages 120

Landing Pages Lead Generation Lead Scoring Lead Ranking 120

Ambal's Amusings

APRIL 29, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Genius.com’s Connected Marketer – Remember, marketing departments acting as publishers? Genius’s blog is a constant flow of free content designed to help marketers from the top contributors in the marketing world.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

markempa

JULY 13, 2006

Your content should be specifically designed to help support and pull your potential customer through each stage of their buying process. Your content should be specifically designed to help support and pull your potential customer through each stage of their buying process.

Lead Generation 120

Lead Generation Purchase B2B Thought Leadership Generation 120

markempa

APRIL 3, 2005

I interviewed Anne Holland on how marketers can improve their landing page conversion rates and attract more sales leads. What are the essentials of great landing page design? I interviewed Anne Holland on how marketers can improve their landing page conversion rates and attract more sales leads. Other landing page resources?

Landing Pages 120

Landing Pages Lead Generation Generation Leads 120

markempa

NOVEMBER 15, 2005

It is designed it to give a complete view of companys vital marketing ROI metrics for each of their lead generation modalities (contains fictional data). It is designed it to give a complete view of companys vital marketing ROI metrics for each of their lead generation modalities (contains fictional data).

Lead Generation 120

Lead Generation Generation Work Management Leads 120

Ambal's Amusings

OCTOBER 15, 2009

The High-Tech Direct Marketing Handbook (Ebook). How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Blog Marketing Interactions Twitter Ardath421. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Marketers Gain Visibility.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

markempa

APRIL 18, 2007

Start by understanding your lead generation requirements and design a suitable process to support it and insert the software into the process where it will be most effective and actually used. Most importantly, don’t under estimate the need for a dedicated team of people that will drive the process and make the inputs into the system.

Demand Generation Agencies 120

Demand Generation Agencies Lead Generation Marketing Automation Services Demand Generation 120

markempa

MAY 26, 2005

Usability & design: Is the typeface easy to read? FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Writing style: Is it a sales pitch badly disguised as a Blog? Can you find links to archives?

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

markempa

APRIL 18, 2005

Kanazawa says: "It makes us more susceptible to product messages, because were designed to trust our friends." Kanazawa says: "It makes us more susceptible to product messages, because were designed to trust our friends." " The Science of the "From" Side Chris points out an article by Business 2.0

Lead Generation 120

Lead Generation Generation Lead Scoring Lead Ranking 120

Ambal's Amusings

NOVEMBER 19, 2009

Content Strategy: The Future of Marketing (via Joe Pulizzi with Christine Halvorson). Ardath Albee's book eMarketing Strategies for the Complex Sale. Laura Patterson's book Marketing Metrics in Action. The High-Tech Direct Marketing Handbook (Ebook). Marketing Edge podcast. Tom Pick's blog WebMarketCentral.

Work Management 100

Work Management Marketing Management Demand Generation Agencies Paid Search Agency 100

Inbox Insight

NOVEMBER 26, 2018

60% of marketers create at least one piece of content each day ( eMarketer ). Once you know how other content professionals leverage them, you’ll be better set up to design your own multi-channel mix. The Direct Marketing Association (DMA) found direct marketing has response rates of 10-30 times higher than digital [ Forbes ].

Demand Generation Agencies 45

Demand Generation Agencies Demand Generation Top of Funnel Paid Content 45

markempa

MARCH 2, 2007

Heres 9 ideas to help you go beyond the lead: Build a library of selling and nurturing content specifically designed for you sales team. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation B2B Sales Sales Leads Sales Qualified Leads 120

Online Marketing Institute

JULY 31, 2009

My point: B2B marketers are looking elsewhere for help generating demand. 3) Marketing automation – lead by firms like Aprimo, Unica, Oracle/Siebel and SAS, this category is at the core of what Forrester calls the Marketing Technology Backbone. Direct marketing lists? Lead farming? Prospect lists?

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40