Remove Demographics Remove Product Remove Psychographics Remove WOMM
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8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM)

Valasys

B2B marketers think that if they are providing spectacular products or services, it’s more than enough as the services will speak for themselves. According to a survey conducted by the Word of Mouth Marketing Association (WOMM), it has been found that offline word of mouth marketing is 5x more impactful than paid media impressions.

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How Brand Advertising is Beneficial for B2B Marketers

Valasys

Before a product launch marketers deeply inspect about their brand identities, colors, fonts & other stylistic choices. Situating positive sentiments in the market about a product or service is just as important as product’s features and price. Also, the advertising campaigns designed can be hyper-targeted to the niche.

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How to Scale Up Personalization to Streamline B2B Sales Cycle

Valasys

& the demographic, firmographic, technographic & psychographic insights of the customers amassed from an array of channels across the web. According to a report by Social Media Today , customers land a 64% higher probability to purchase a product, provided they watch a video online.

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5 Reasons to use Emotional Analytics in B2B Marketing

Valasys

The technology is also called Emotional Analytics & provides insights about how a customer perceives a product. When the brands can show the value proposition of their products or services utilizing effective story-telling, it lays the foundation for sales optimization.

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Top Facebook Ad ideas for B2B SaaS Businesses

Valasys

B2B SaaS companies operate differently than other businesses – the product isn’t physical, the purchasing process usually isn’t self-service & the buying cycle is often prolonged beyond expectation. Therefore, including a product image with legible text can drive the maximum action from the audiences. .

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How B2B Marketers can stay close to their Customers

Valasys

To perform a better job of selling their products to the B2B customers, marketers must understand how to talk to them & help them at the individual stages of their buying cycles. & content reflecting on positive word-of-mouth-marketing (WOMM). Learn more: How to Use Account-Based Marketing to Acquire High-Value Customers.

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4 Perils of Decoupled Data Regulation & Customer Experience

Valasys

In turn, customer advocacy & positive Word-of-Mouth-Marketing (WOMM) brings a lot more customers. Above & beyond sales, the analysis of the data trends also allows organizations to fuel client retention & after-sales services.

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