Hubspot

MARCH 27, 2023

There are different types of target audiences that can be categorized into the following groups: purchase intention, interests, and lifestyle. Purchase intention: Purchase intention means an audience that is looking for a specific product to address their needs. For example, someone wants to buy a new car.

Service 86

Service Purchase Intent Landing Pages Psychographics 86

SalesIntel

JUNE 28, 2022

Typically the first person to make contact with a lead, sales development representatives (SDRs) are key members of any sales team. . An SDR is tasked with prospecting, outreach, moving leads through the sales pipeline, and lead qualification. Firmographic data is the demographics of companies. Psychographic data.

Ideal Customer Profiles 52

Ideal Customer Profiles Psychographics B2B Lead Ranking 52

FunnelEnvy

SEPTEMBER 18, 2023

From the time of Don Draper in the hit show Mad Men to mega Super Bowl ad spends in the 1980s, marketers traditionally relied on demographics and social trends to target and segment broad audiences. A well-defined buyer persona can improve demand gen by filtering traffic for top-quality leads exhibiting strong buyer intent.

Buyer Personas 67

Buyer Personas Marketing AI Account Based Marketing B2B 67

Strategic-IC

DECEMBER 16, 2020

We’re all familiar with demographics (people). Intent data. Intent data is information collected about a company’s digital activity, to provide insight into their purchase intent and online research behaviour. Psychographic data. We’re all familiar with demographics (age, gender, location, etc.).

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles Demand Generation ABM 62

Strategic-IC

DECEMBER 16, 2020

We’re all familiar with demographics (people). Intent data. Intent data is information collected about a company’s digital activity, to provide insight into their purchase intent and online research behaviour. Psychographic data. We’re all familiar with demographics (age, gender, location, etc.).

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles Demand Generation ABM 62

Unbounce

SEPTEMBER 16, 2021

They’re shown based on specific audience targeting criteria such as demographics, interests, or retargeting events and show up in images and video. Retargeting ads allow you to finish the job and turn prospects into leads. As the name implies, purchase intent is when a consumer shows signs of being ready to buy a product or service.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Valasys

MAY 3, 2019

Intent data is a buzzword for B2B marketers & it reflects on the purchase intent of the potential customers at the different stages of their respective buying cycles. The data collected is the third-party intent data which is confined to specific account levels. Common Uses of Intent Data.

Intent Data 49

Intent Data Intent Analysis Top of Funnel 49