SalesIntel

MARCH 14, 2024

Amidst the vast sea of data available, three key sets—technographics, firmographics, and buyer intent—have emerged as indispensable tools for driving sales success. This guide delves into the strategic integration of technographics, firmographics, and buyer intent into sales processes. What is Buyer Intent Data?

Buyer Intent 52

Buyer Intent Intent Marketing Budget Ideal Customer Profiles 52

DotDigital

JUNE 18, 2021

Customer intent was the theme of our latest release, but we think it’s time to step back and understand what exactly we mean by the term, and what it means to our marketing strategies. For ecommerce brands, in particular, customer intent is the holy grail. What is customer intent? How do you identify customer intent?

Intent 99

Intent Ideal Customer Profiles Lead Ranking Planning 99

Sprout Social

JUNE 28, 2023

For today’s marketing teams, it’s nearly impossible to do your work and stay agile without marketing automation. In fact, teams that don’t adopt automation and AI-powered software throughout their tech stack risk falling behind. There has never been more customer, competitor or industry data available to marketing teams.

Marketing Automation Services 107

Marketing Automation Services Marketing Automation Enterprise Management Automation 107

TrustRadius Marketing

APRIL 17, 2022

Marketing automation allows for a marketing team or individual to amplify their work to thousands of people. First, we cover the hottest marketing statistics in the following categories: Market Scope Marketing Automation Success Why Use Marketing Automation? Market Scope.

Marketing Automation Services 98

Marketing Automation Services Work Management Marketing Management Marketing Automation 98

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Automation Marketing Management 40

SalesIntel

MARCH 8, 2023

B2B intent data providers can solve both problems. Buyer intent data is becoming essential to identify qualified prospects. According to an InboxInsight study, 26% of B2B marketers utilize exclusively first-party data, 19% use only third-party data, and 55% use a combination. What is Buyer Intent Data?

Intent Data 52

Intent Data Ideal Customer Profiles Intent Bombora 52

Marketing Insider Group

JUNE 22, 2023

Still, there’s a lot of talk about automated tools failing to create authentic experiences. Is diving into marketing automation worth the investment? Discover everything you need to know about getting started with automated marketing. Marketing automation can save you time and money and improve the buyer’s journey.

Marketing Automation Services 255

Marketing Automation Services Budget Programs Automation Work Management 255

Martech

MAY 2, 2024

This GTM (go-to-market) platform allows you to create your own “ideal buying group,” a set of demographic characteristics similar to an ICP (ideal customer profile), to identify people by persona, job function and seniority who appear to be researching in your product category from the anonymous web. Remarkable.

Ideal Customer Profiles 122

Ideal Customer Profiles Buy Marketing Automation Services Work Management 122

The ABM Agency

APRIL 15, 2021

Intent data is an essential piece of the account-based marketing puzzle. As importantly, intent data can pinpoint signals in a buyer’s journey that lets you know what their next step might be, helping you target them with personalized, contextual messaging. Reading Time: 4 minutes. What Does Bombora Do?

Bombora 98

Bombora Intent Data Marketing Automation Services Intent 98

Binary Demand

FEBRUARY 23, 2024

Check out the tech and tactics fueling the above mentioned shift: Intent data Account-based marketing (ABM) Personalization Marketing automation Predictive analytics Adapting to the merging of modern B2B buyers and the trends driving B2B demand generation strategies is crucial for thriving in today’s evolving B2B landscape.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

PureB2B

NOVEMBER 22, 2021

Table of Contents An Overview of Behavioral Intent Data Leveraging Behavioral Data for Marketing Make Your Website's Experience More Personalized for Anonymous Users Send Customized Emails to Leads. The Relationship Between Intent Data and Account-Based Marketing Conclusion. An Overview of Behavioral Intent Data.

Intent Data 62

Intent Data Intent Marketing AI Lead Ranking 62

Adobe Experience Cloud Blog

JULY 7, 2017

Social media intent data can help fill this blind spot. How is Social Intent Data Used? Using behavioral data to improve lead scoring has been around for years, but until recently, marketers have not had the technology necessary to score social activities. Many of your leads are leaving “digital footprints” online.

Lead Ranking 134

Lead Ranking Lead Scoring Intent Data Intent 134

Aberdeen

NOVEMBER 14, 2019

What happened in the intent data industry, ABM, and data-driven marketing for the month of October? Our latest roundup includes new surveys and market research reports to enhance your B2B marketing strategy. Buyer Intent Data Tools Market Insights. Data Offers Better Marketing Return on Investment (ROI).

Intent Data 67

Intent Data Buyer Intent Account Based Marketing Intent 67

SalesIntel

MARCH 26, 2022

However, only a few marketers and sales professionals know how to make smart use of the data to truly take advantage of the vast array of customer insights it offers. And one of the most important types of data for driving sales and marketing insights is Intent Data. What is Intent Data?

Intent Data 52

Intent Data Ideal Customer Profiles Intent Lead Ranking 52

Launch Marketing

NOVEMBER 7, 2018

Without specialized tools, it’s virtually impossible for marketers to make sense of the customer and prospect data available to them. This is why most B2B organizations adopt marketing automation and related technologies. Marketing automation technology serves a similar function for marketers.

Marketing Automation Services 67

Marketing Automation Services Marketing Automation Automation Lead Ranking 67

Zoominfo

AUGUST 22, 2022

Demographics Demographics are the characteristics of the people at those businesses who you’re targeting — most likely the buying committee. For example, let’s say you sell marketing automation software. Then there’s intent data. Firmographics Firmographics are the profile characteristics of a company.

Segmentation 130

Segmentation Ideal Customer Profiles Enterprise Management Marketing Automation Services 130

Binary Demand

JULY 21, 2023

Computer programs can process intent data in sales and marketing and are highly valuable, facilitating the identification and communication with potential sales leads. Technographic Data “Technographics” is a term coined by combining “technology” and “demographics.”

Ideal Customer Profiles 98

Ideal Customer Profiles B2B Intent Data Marketing Management 98

SalesIntel

AUGUST 6, 2021

However, only a few marketers and sales professionals know how to make smart use of the data to truly take advantage of the vast array of customer insights it offers. And one of the most important types of data for driving sales and marketing insights is Intent Data. What is Intent Data?

Intent Data 52

Intent Data Ideal Customer Profiles Intent Lead Ranking 52

Zoominfo

MARCH 6, 2021

Because we’re focusing on B2B marketing, here are three key segments and how they fit with B2B customer segmentation. Demographic and Firmographic Segmentation. B2B marketers lean more on firmographics than demographics. Demographics might focus on gender, income, and ethnicity (handy for building buyer personas ).

Segmentation 204

Segmentation Account Based Marketing Lead Scoring Lead Ranking 204

Tiecas

APRIL 23, 2024

Search engine optimization (SEO): Is your site optimized with modern techniques that focus on search intent rather than just keyword stuffing? SQLs: Exhibit a higher level of purchase intent, often demonstrated by requesting a quote, demo, or direct sales contact. Ready to fuel your manufacturing lead generation? Let’s partner!

Lead Ranking 64

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 64

ANNUITAS

OCTOBER 31, 2023

.’ Once you dig into the details, however, you realize these additions often fall into the following two categories: On one hand, we see a number of tactical end-user productivity enhancements, powered by AI — all focused around use cases that are certainly beneficial, but ultimately won’t be game-changing for your go-to-market.

Marketing Analytics Tools 130

Marketing Analytics Tools Ideal Customer Profiles Marketing AI Sales Management 130

PureB2B

APRIL 21, 2017

If you’re familiar with the B2B buyer’s journey , then your business may benefit further from understanding the age-old but somehow underutilized concept of buyer intent. With a holistic understanding of buyer intent, your business can improve the lead qualification process and enhance sales conversions. So, What Is Buyer Intent?

Buyer Intent 87

Buyer Intent Intent Work Management Marketing Management 87

Aberdeen

JANUARY 16, 2019

Confirming buyer intent matters. Even if the lead you’re handing to Sales has high intent to purchase, they won’t be a viable lead if you don’t serve their industry or can’t meet their needs. Marketing Automation Has Transformed Both Marketing and Sales. Buyer Intent Data Must be a Good Fit.

Buyer Intent 40

Buyer Intent Intent Sales Qualified Leads Intent Data 40

Zoominfo

JULY 25, 2023

Sales and marketing work to build on existing interest by identifying key customer profiles and selling the right value proposition to each of them through various strategies. The goal is to make such a strong impression and business case that B2B leads show high purchasing intent, and sales can engage and eventually convert them.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Customer Experience Matrix

FEBRUARY 21, 2014

That could serve as a pretty complete summary of the state of the art for B2B marketing today, especially if you consider “content marketing” as implicitly included. Equally helpful to me personally, it reinforced my intention to write about Bizo and DemandBase, both of which have recently briefed me on their latest product extensions.

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

Only B2B

APRIL 10, 2024

Misalignment between marketing and sales teams can lead to poorly qualified leads being passed on, impacting conversion rates. Ensuring you attract leads with a genuine buying intent is crucial for successful conversion. Pages visited, time spent, and downloads provide valuable insights into lead intent.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

Aberdeen

JANUARY 24, 2019

I recently stumbled across a 2014 video on YouTube and thought it was a good opportunity to reflect on the progress and advances made in the operationalization of buyer intent data. Below, I’ll ruminate on a few salient observations from the video “ Buyer Intent and the Data Revolution.”. Beyond a Demographic Perspective.

Intent Data 40

Intent Data Intent Intent Signal Buyer Intent 40

Binary Demand

FEBRUARY 23, 2024

Check out the tech and tactics fueling the above mentioned shift: Intent data Account-based marketing (ABM) Personalization Marketing automation Predictive analytics Adapting to the merging of modern B2B buyers and the trends driving B2B demand generation strategies is crucial for thriving in today’s evolving B2B landscape.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

Inbox Insight

JANUARY 15, 2024

This type of data is part of a broader technology market segmentation, which also includes demographics and firmographics. By understanding a company’s technology stack, businesses can gain a competitive edge, improve their marketing results, and elevate their overall performance.

Ideal Customer Profiles 105

Ideal Customer Profiles Marketing Automation Services B2B Marketing B2B 105

Adobe Experience Cloud Blog

DECEMBER 17, 2019

Forward-facing organizations will take advantage of the insights that technologies like AI and marketing automation provide, by viewing their 2020 marketing plans as organic rather than fixed. Leave behind: Relying Exclusively on Demographic Segmentation. Adopt in 2020: Integrating Behavioral Segmentation.

Marketing AI 174

Marketing AI Marketing Strategy Marketing & Strategy Peer-to-peer 174

Zoominfo

SEPTEMBER 1, 2021

Through an integration to their chat and marketing automation platform, Leo was able to know when Amy landed on their website again, and used their chat to re-engage her on-site. With just a work email, you can instantly fill firmographic and demographic data points. This is where timing becomes crucial.

Sales Qualified Leads 236

Sales Qualified Leads Lead Scoring Lead Ranking Leads 236

Heinz Marketing

AUGUST 17, 2022

Personalized Automation. It would be senseless to not take advantage of the data and capabilities modern technology grants us with Marketing Automation platforms. Yet, we run into the issue of wanting to automate the whole outreach process, which can lead to surface-level, non-engaging messaging/conversations.

Lead Generation 118

Lead Generation Generation Leads Lead 118

PureB2B

APRIL 21, 2017

If you’re familiar with the B2B buyer’s journey , then your business may benefit further from understanding the age-old but somehow underutilized concept of buyer intent. With a holistic understanding of buyer intent, your business can improve the lead qualification process and enhance sales conversions. So, What Is Buyer Intent?

Buyer Intent 62

Buyer Intent Intent Work Management Marketing Management 62

Heinz Marketing

NOVEMBER 22, 2020

They are able to pull data from a variety of sources in order to show a holistic view of intent and where a company is in their buying journey. Known visitors to your website, Campaign activity from your marketing automation platform, and. It’s able to collect first-party data, including: .

Marketing Automation Services 139

Marketing Automation Services Work Management Marketing Management Buying Cycle 139

SalesIntel

APRIL 19, 2024

Understanding Lead Enrichment Lead enrichment refers to enhancing your information about potential customers or leads by adding more details such as demographics, interests, or contact information. Accurate lead data is crucial for successful sales and marketing efforts. Key features: Clearbit offers a free tier for limited access.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

SalesIntel

APRIL 19, 2024

Understanding Lead Enrichment Lead enrichment refers to enhancing your information about potential customers or leads by adding more details such as demographics, interests, or contact information. Accurate lead data is crucial for successful sales and marketing efforts. Key features: Clearbit offers a free tier for limited access.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

RDIGS

MAY 25, 2023

Identify your target audience through data segmentation Understanding your target demographic is the first step in producing high-quality leads for your B2B sales. You will be able to find important demographics, sectors, and other criteria that make up your perfect prospect by evaluating the data you already have on your existing customers.

High Quality Lead 52

High Quality Lead Lead Ranking Lead Scoring Sales Qualified Leads 52