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6 Reasons to Unite Your Customer Service and Marketing on Social Media

Convince & Convert

For years, we’ve been told that silos between customer service and marketing are just facts of life–something to expect. Yet, REI’s customer service replies look like, feel like, and even using the same language as their other posts. Marketing owns the voice of the company, while service owns that voice’s support.

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A New Era for Financial Services Firms

Seismic

Early innovators recognized the opportunity to enable their people to grow their relationships and businesses while elevating the corporate brand by engaging on LinkedIn, Facebook and Twitter. In many parts of the financial services world, everything also needs to be archived. Services (5.0/5.0) Compliance. Low adoption.

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You’re interested in ABM but what will it cost?

Martech

You’ve heard about the results companies are getting with account-based marketing (ABM) and you want to know what it will take to make it work for you. Like any digital marketing campaign, the cost of running ABM campaigns consists of multiple components with multiple line items within each component. Marketing specialists have a 19.8%

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The best pharma event management companies in 2023

SpotMe Blog

These companies provide end-to-end event management services. Key pharma event management services When it comes to managing a major pharma event, you need a team with experience in the industry and key services to pull it off without a hitch. Focus on what you do best, and leave the details to the experts! Innovation is key.

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5 B2B Social Media Success Stories

Adobe Experience Cloud Blog

These days, you can’t read a marketing blog, attend an industry event or even open a newspaper without learning of another B2B social media success story. Here at Marketo, we’ve had our own fair share of B2B social media marketing success. In fact, our blog is one of our most successful marketing tactics for demand generation.

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5 Best Ways to Qualify Leads and Push them Down your Funnel

GreenRope

The MQL (Marketing Qualified Lead) – A marketing qualified lead is someone who is ready to get to know what you are offering. Sales and marketing is a process. This will help guide your sales and marketing strategy and help you determine a qualified lead from a non-qualified lead. Nurture them. Engage early.

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5 Best Ways to Qualify Leads and Push them Down your Funnel

GreenRope

The MQL (Marketing Qualified Lead) – A marketing qualified lead is someone who is ready to get to know what you are offering. Sales and marketing is a process. This will help guide your sales and marketing strategy and help you determine a qualified lead from a non-qualified lead. Nurture them. Engage early.