DemandBase

APRIL 21, 2020

As Vice President of Advertising at Demandbase, prospects and clients often ask me about the differences between Demandbase’s advertising solution and that of our competitors, the difference between a B2B DSP and a B2C DSP. The short answer is that Demandbase has heavily invested in building a customized B2B demand-side platform (DSP).

Advertising Agencies 52

Advertising Agencies Account Based Marketing DemandBase Paid Search Agency 52

Content4Demand

MAY 21, 2020

Leveraging Intent Data For Authentic Sales Engagement A facet of generating conversions is timing. Sales should engage earlier in the buying journey, and not when the prospect has made up their minds, according to Demandbase. A presentation led by MRP also emphasized the importance of combining intent data with predictive analytics.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

Modern B2B

AUGUST 14, 2023

Consider now how your teams can validate AI outputs, with new procedures, workflows and health-checks – this offers exciting, fresh project management and Quality Assurance opportunities in B2B marketing. Intentify, for example, offers 6 different forms of intent monitoring. and alert the relevant sales rep.

DemandBase 52

DemandBase Enterprise Management B2B Peer-to-peer 52

Hubspot

DECEMBER 23, 2022

Bombora Company Surge is a software platform that helps users access and monitor intent data. What we love: Bombora allows you to set up “automatic surge reports” that periodically populate your CRM with prospects who have shown buying intent. Leverage “contextual intent data” for prospect qualification, scoring, and prioritization.

Enterprise Management 77

Enterprise Management Ideal Customer Profiles Work Management Marketing Management 77

Engagio

SEPTEMBER 15, 2020

And then in terms of some of the digital footprint stuff we talked about, I think understanding intent and engagement signals are things that a lot of Sales technologies provide. Making sure that for the industries and companies selected we have a valid use case that can really play well to that company or to that industry.

Ideal Customer Profiles 71

Ideal Customer Profiles Work Management Tips Marketing Management 71

Engagio

JANUARY 7, 2019

While the promise of AI-fueled intent was touted in 2018, 2019 will be the year marketers actually put it to good use! The Promise of Intent – Get out ahead of the competition. Leverage intent signals to drive segmentation for your marketing programs. The Challenges with Intent – There is a steady stream of intent signals.

Account Based Marketing 76

Account Based Marketing ABM Budget Programs B2B Thought Leadership 76

PathFactory

MAY 20, 2022

Everyone needs a bit of validation occasionally, right? So, what validation did I get from Forrester Summit? And this double whammy is terribly exciting – because there’s no greater validation for any of us than our effort positively impacting our organization’s pipeline conversion metrics and ultimately revenue.

Top of Funnel 52

Top of Funnel Enterprise Management Work Management Marketing Management 52

DemandBase

APRIL 13, 2020

Demandbase is well suited to help our customers with these new realities. Account Identification – Which Powers Demandbase’s Products & Features. Some vendors (not Demandbase) power their “account identification” by solely relying on Reverse IP data. If present, we identify the company from this cookie alone.

DemandBase 105

DemandBase Work Management Marketing AI Marketing Management 105

Engagio

JUNE 20, 2023

Companies can now zero in on their best fit accounts, and track their behavior and intent, so they can engage when the accounts are most likely to buy. The post Demandbase CEO on Coming Sea Changes appeared first on Demandbase. And we needed to be able to track and measure activity and results at the account level.

DemandBase 62

DemandBase Account Based Marketing Aggregators ABM 62

Heinz Marketing

FEBRUARY 20, 2019

In the middle of the funnel, panel webinars should be used to further qualify lead intent with more technical, educational topics that work to differentiate your brand. Join me with a panel of experts from ON24, Netline, Sketchdeck, and DemandBase for our Panel Webinar to Drive Engagement, Action, Conversion, and Loyalty.

Webinar Metrics 66

Webinar Metrics Top of Funnel Digital Marketing Funnels Advertising Funnels 66

Heinz Marketing

FEBRUARY 20, 2019

In the middle of the funnel, panel webinars should be used to further qualify lead intent with more technical, educational topics that work to differentiate your brand. Join me with a panel of experts from ON24, Netline, Sketchdeck, and DemandBase for our Panel Webinar to Drive Engagement, Action, Conversion, and Loyalty.

Webinar Metrics 60

Webinar Metrics Top of Funnel Digital Marketing Funnels Advertising Funnels 60

SalesIntel

APRIL 2, 2024

Sales Intelligence combines data, information and insights around key business aspects of organizations such as technology stacks, revenue, size, people hierarchy, fundraising, purchasing intent and more. Intent Data Both ZoomInfo and SalesIntel provide intent data. ZoomInfo’s intent data comes from an in-house engine.

Zoominfo 52

Zoominfo Top of Funnel Enterprise Management Marketing Automation Services 52

Heinz Marketing

FEBRUARY 3, 2020

This week’s episode is entitled “ How ABM is Evolving: New Best Practices and Pitfalls ” with Nani Shaffer , Senior Director, Demand Generation & Operations at Demandbase. Demandbase is synonymous with account based marketing. Demandbase has been involved in this category now for a long time as well.

DemandBase 70

DemandBase Account Based Marketing Top of Funnel Demand Generation 70

Pam Didner

APRIL 30, 2019

Sales use content to validate their points and substantiate product promises and claims. In order to put some order around the chaos, there needs to be an intentional and established collaboration process that rallies key content creators so they get together to discuss the progress of their deliverables and estimated completion dates.

Top of Funnel 49

Top of Funnel Account Based Marketing Content Marketing Planning 49

Engagio

AUGUST 11, 2021

Tracking intent behaviors on competitor websites to identify in-market accounts. Powered by InsideView, the Demandbase Sales Intelligence Cloud does all of the searching and scouring for you, gathering and validating company and contact data, news, and social insights from thousands of trusted sources. Enter sales intelligence.

Top of Funnel 87

Top of Funnel DemandBase Ideal Customer Profiles InsideView 87

Engagio

OCTOBER 1, 2021

With the way that we’ve been screaming it from the rooftops, you’ve probably heard that InsideView and DemandMatrix are Demandbase companies now. But that definition of SI is a little too broad of a lens for what we’re cooking up at Demandbase. Intent data – indicators of an account’s level of interest in your company or category.

InsideView 71

InsideView DemandBase B2B Thought Leadership Mobile Advertising 71

Engagio

FEBRUARY 25, 2021

Intent (content prospects consume on the internet). At Demandbase, as we learned to tame the complexity of our customers’ data, we discovered several challenges and came up with solutions. At Demandbase, we gave intuitive names to the algorithm outputs so that customers can readily understand the value of the output.

Lead Ranking 117

Lead Ranking Ideal Customer Profiles Lead Scoring DemandBase 117

SalesIntel

AUGUST 16, 2023

SalesIntel provides an ideal data platform for sales prospecting, offering additional data such as technographics, Buyer Intent Data, direct work mobile dials, data enrichment feature, free chrome extension for real-time prospecting – RevDriver , and visitor identification tool – VisitorIntel.

Zoominfo 52

Zoominfo SMB Enterprise Management Ideal Customer Profiles 52

Engagio

JUNE 4, 2023

This would set off alarms in any lead scoring system, marking it as an MQL — but it might just mean that someone at the account wanted to download some content, and not indicate genuine buying intent. Engaged : These groups are showing early interest but not buying intent. More on this in the next section. The result?

Lead Ranking 71

Lead Ranking Marketing Qualified Leads Sales Management Buy 71

NetLine

AUGUST 2, 2023

High-quality, validated, opt-in leads are essential to driving sales and revenue growth, but generating them is no easy task. A study from Demand Gen Report and Demandbase reveals that 62% of B2B buyers chose to buy from a vendor that provided high-quality content.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

ClickZ

OCTOBER 25, 2020

30-second summary: Shining holiday lights on US consumer intentions for holiday shopping with age group profiles and more. This week we help you dissect all the elements across holiday shopping, consumer intentions, marketing, advertising, sales, with a frosting of the feelings you can tap into for bigger slices of revenue.

Ideal Customer Profiles 111

Ideal Customer Profiles Profiling Peer-to-peer Mobile Advertising 111

Heinz Marketing

JULY 23, 2018

And prior to that I was with Demandbase , B2B targeting and personalization platform. Amy: Yeah, so it’s funny, it was never my original intention to produce so much thought leadership content around GDPR. Matt: Well and I think that approach was validated. Talk a little bit about why and then how you did that.

Top of Funnel 43

Top of Funnel B2B Thought Leadership Work Management Privacy Policies 43

SalesIntel

SEPTEMBER 19, 2022

SalesIntel provides an ideal data platform for sales prospecting, offering additional data such as technographics, Buyer Intent Data, direct work mobile dials, data enrichment feature, free chrome extension for real-time prospecting – RevDriver, and visitor identification tool – VisitorIntel. Demandbase. Schedule a Demo.

Zoominfo 52

Zoominfo Work Management Marketing Management DemandBase 52

Full Circle Insights

JULY 9, 2020

The name of the game is efficiency in marketing spend, and here are some high-level tips to keep in mind: Validate your targets and refine your Ideal Customer Profile (ICP) in a downturn. Demandbase Attribution Debate Yields Surprises. Intentional Culture. But what’s the best way to re-plan our B2B marketing budgets?

Marketing Budget Creation 98

Marketing Budget Creation Marketing Budget Lead Ranking Planning 98

NetLine

FEBRUARY 15, 2018

NetLine empowers B2B marketers to use their own long-form content and our trusted and expansive partner network to generate intent-based leads. At Summit, you’ll learn how enterprise through mid-market organization, such as SAP, Adobe, Oracle, Demandbase, Glassdoor and more, achieve scalable revenue growth.

Enterprise Management 45

Enterprise Management Work Management Marketing Management B2B Marketing 45

SnapApp

DECEMBER 14, 2016

In 2017 smart B2B marketers will be making their big data small with analytics solutions and personnel that can connect the dots between intent, experience and action. And of course you have your other great players in the market like Demandbase , YesPath , Terminus , and Engagio. Back to top. Arnie Kuenn. CEO at Vertical Measures.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62