SalesIntel

APRIL 19, 2024

SalesIntel provides verified direct dials, firmographics, technographics, and intent signals to enhance contact details. ZoomInfo caters to sales and marketing needs by offering solutions for lead generation, account-based marketing, and competitive intelligence. Data is constantly refreshed and kept up-to-date.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

Modern B2B

AUGUST 14, 2023

Consider now how your teams can validate AI outputs, with new procedures, workflows and health-checks – this offers exciting, fresh project management and Quality Assurance opportunities in B2B marketing. Intentify, for example, offers 6 different forms of intent monitoring. and alert the relevant sales rep.

DemandBase 52

DemandBase Enterprise Management B2B Peer-to-peer 52

Hubspot

DECEMBER 23, 2022

Bombora Company Surge is a software platform that helps users access and monitor intent data. To do this, Bombora collects data from a consent-based data cooperative of B2B publishers. Identify “at-risk” accounts by seeing if prospects are also researching competitors. Intent data monitoring. Image Source. What Users Say.

Enterprise Management 76

Enterprise Management Ideal Customer Profiles Work Management Marketing Management 76

PathFactory

MAY 20, 2022

Everyone needs a bit of validation occasionally, right? So, what validation did I get from Forrester Summit? Specifically, two macro trends that we’ve believed are important for a long time are most definitely driving the evolution of B2B marketing & sales. The ABM evangelists have evangelized parts of just this for years.

Top of Funnel 52

Top of Funnel Enterprise Management Work Management Marketing Management 52

Engagio

SEPTEMBER 15, 2020

And then in terms of some of the digital footprint stuff we talked about, I think understanding intent and engagement signals are things that a lot of Sales technologies provide. Making sure that for the industries and companies selected we have a valid use case that can really play well to that company or to that industry.

Ideal Customer Profiles 71

Ideal Customer Profiles Work Management Tips Marketing Management 71

Pam Didner

APRIL 30, 2019

One of the biggest commonalities that marketers can use to support sales is content. Marketers use content to build awareness and educate their buyers. Sales use content to validate their points and substantiate product promises and claims. Personalize content through account-based marketing.

Top of Funnel 49

Top of Funnel Account Based Marketing Content Marketing Planning 49

DemandBase

APRIL 13, 2020

There’s also a new reality B2B marketers are facing today, which is explored in depth from our CMO, Peter Isaacson. Account-Based Marketers, and the vendors that support them, require adapting to these changing environments. Demandbase is well suited to help our customers with these new realities.

DemandBase 105

DemandBase Work Management Marketing AI Marketing Management 105

Engagio

JUNE 20, 2023

Buying Groups: As big as the shift from leads to accounts If you were around before the days of ABM, you know how massive the change was from lead-based marketing to account-based marketing. Marketing automation had been a huge step forward for the industry. So buckle up! Learn more here.

DemandBase 62

DemandBase Account Based Marketing Aggregators ABM 62

Heinz Marketing

FEBRUARY 20, 2019

3/12 Building an ABM Program with Webinars. In the middle of the funnel, panel webinars should be used to further qualify lead intent with more technical, educational topics that work to differentiate your brand. Here’s a calendar of what you can expect: 2/20 The Power of Panel Webinars. 3/26 Tracking Webinar Performance.

Webinar Metrics 65

Webinar Metrics Top of Funnel Digital Marketing Funnels Advertising Funnels 65

Heinz Marketing

FEBRUARY 20, 2019

3/12 Building an ABM Program with Webinars. In the middle of the funnel, panel webinars should be used to further qualify lead intent with more technical, educational topics that work to differentiate your brand. Here’s a calendar of what you can expect: 2/20 The Power of Panel Webinars. 3/26 Tracking Webinar Performance.

Webinar Metrics 60

Webinar Metrics Top of Funnel Digital Marketing Funnels Advertising Funnels 60

Heinz Marketing

FEBRUARY 3, 2020

This week’s episode is entitled “ How ABM is Evolving: New Best Practices and Pitfalls ” with Nani Shaffer , Senior Director, Demand Generation & Operations at Demandbase. Demandbase is synonymous with account based marketing. In this episode, I ask Nani: How she has seen ABM evolve?

DemandBase 68

DemandBase Account Based Marketing Top of Funnel Demand Generation 68

SalesIntel

APRIL 2, 2024

Sales Intelligence combines data, information and insights around key business aspects of organizations such as technology stacks, revenue, size, people hierarchy, fundraising, purchasing intent and more. Intent Data Both ZoomInfo and SalesIntel provide intent data. ZoomInfo’s intent data comes from an in-house engine.

Zoominfo 52

Zoominfo Top of Funnel Enterprise Management Marketing Automation Services 52

Engagio

JUNE 4, 2023

Throughout my career, I’ve had the privilege of being part of two revolutions: the advent of demand generation fueled by marketing automation, and the breakthrough of account-based marketing brought to life by ABM platforms. In summary: It creates a disconnect between marketing and sales.

Lead Ranking 71

Lead Ranking Marketing Qualified Leads Sales Management Buy 71

Engagio

AUGUST 11, 2021

These platforms are good at storing customer and lead data, nurturing, and passing leads from Marketing to Sales, but they were not built to handle what you need or expect today; namely: Finding new prospects to grow your pipeline. Navigating across accounts and people. Check out the Sales Intelligence Cloud at Demandbase.

Top of Funnel 87

Top of Funnel DemandBase Ideal Customer Profiles InsideView 87

NetLine

AUGUST 2, 2023

B2B demand generation marketers face a growing list of challenges, from navigating complex buyer journeys to breaking through the noise of a crowded marketplace. High-quality, validated, opt-in leads are essential to driving sales and revenue growth, but generating them is no easy task.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Engagio

OCTOBER 1, 2021

With the way that we’ve been screaming it from the rooftops, you’ve probably heard that InsideView and DemandMatrix are Demandbase companies now. But that definition of SI is a little too broad of a lens for what we’re cooking up at Demandbase. Intent data – indicators of an account’s level of interest in your company or category.

InsideView 71

InsideView DemandBase B2B Thought Leadership Mobile Advertising 71

Engagio

FEBRUARY 25, 2021

Intent (content prospects consume on the internet). Marketing and Sales activities (campaign responses, email opens, meetings). At Demandbase, as we learned to tame the complexity of our customers’ data, we discovered several challenges and came up with solutions. We used the SHAP library to build the Account Explainer.

Lead Ranking 117

Lead Ranking Ideal Customer Profiles Lead Scoring DemandBase 117

Full Circle Insights

JULY 9, 2020

But what’s the best way to re-plan our B2B marketing budgets? The name of the game is efficiency in marketing spend, and here are some high-level tips to keep in mind: Validate your targets and refine your Ideal Customer Profile (ICP) in a downturn. Four Dashboards to Make Marketing Measurement Easy. ABM Success Metrics.

Marketing Budget Creation 98

Marketing Budget Creation Marketing Budget Lead Ranking Planning 98

NetLine

FEBRUARY 15, 2018

NetLine empowers B2B marketers to use their own long-form content and our trusted and expansive partner network to generate intent-based leads. This year we are focused on simplifying how B2B Marketers can join the movement of disrupting demand gen with content. Join the movement: #DemocratizingLeadGen.

Enterprise Management 45

Enterprise Management Work Management Marketing Management B2B Marketing 45

SnapApp

DECEMBER 14, 2016

While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block. Here is a quick snapshot of the most common trends mentioned: Video marketing (live streaming).

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62