ABM DemandBase Intent Validation 
Martech
MAY 2, 2024
Demandbase Let’s begin with Demandbase, which recently released its new Buying Group AI product. The tool then automatically recommends likely buying group members based on existing contacts from your CRM and net new contacts from Demandbase’s 150 million active contact profiles. Remarkable.
Martech
MAY 10, 2022
Buyers want independent validation of how a product is going to work,” explained Vinay Bhagat, CEO of TrustRadius. Reviews as a gateway to buyer intent. But as we went through the purchasing cycle, I learned that TrustRadius had the ability to bring category level buyer intent data from the platform into our systems.”.
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Rev
MAY 21, 2018
When I first heard about third-party intent data five years ago, I loved the idea. To be sure, intent data should be one of many signals marketers use to identify when companies are in market. First, what is intent data? The Intent Data You Already Use. Third Party Intent Data You Can Buy. Sounds reasonable, right?
Engagio
JANUARY 7, 2019
For a look at the past, here are our expert ABM predictions from 2017. I believe far more companies will migrate part of their marketing strategy to ABM but won’t outright call it ABM. Jessica Fewless , VP, ABM Strategy and Field Marketing. The Promise of Intent – Get out ahead of the competition.
Content4Demand
MAY 21, 2020
This years’ Campaign Optimization Series , hosted by Demand Gen Report , put a spotlight on the strategies and tools marketers have seen success within this new environment, with targeted webcasts led by industry thought leaders addressing topics such as ABM for sales success, virtual event best practices, data strategies and more.
DemandBase
APRIL 21, 2020
As Vice President of Advertising at Demandbase, prospects and clients often ask me about the differences between Demandbase’s advertising solution and that of our competitors, the difference between a B2B DSP and a B2C DSP. The short answer is that Demandbase has heavily invested in building a customized B2B demand-side platform (DSP).
PathFactory
MAY 20, 2022
Everyone needs a bit of validation occasionally, right? So, what validation did I get from Forrester Summit? Indeed, it’s the foundation for best-in-class Demand Generation & ABM (the boundaries of which are increasingly blurred /irrelevant)*. The ABM evangelists have evangelized parts of just this for years.
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