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Evolving through the phases of a mature demand gen engine

Rev

That’s the work of a demand gen team. We recently sat down with Joe Paone , Senior Director of Worldwide Marketing at Splunk, to talk about not only why a mature demand gen engine is critical to a modern marketing team, but how to understand the evolution of that program. So square one is all about lead generation.

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We’ve Seen a 117% Increase in Small and Medium-Sized Businesses Researching AI Solutions. Here’s Why Marketers Need to Capture Their Attention

Madison Logic

Previously seen as a technology confined to science fiction stories, statistics reveal that an increasing number of companies are now incorporating AI into their business operations. This heightened interest among SMBs presents marketers with a unique opportunity to capitalize on this emerging market.

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SMB a New Year Bright Spot for IT Sales and Marketing?

The ROI Guy

According to SpiceWorks latest State of SMB IT report, there was a 9% increase in second half 2011 budget forecasts, the highest planned budget uptick over the past two years. Hiring demands are increasing at the same time, from a low of only 20% planning staff additions in the latter half of 2010, to 31% currently planning staff additions.

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Composability is already everywhere in martech today, you just may not realize it (which is a good thing)

chiefmartech

You could still hurt yourself with shoddy data analysis presented to a skeptical CFO, but that’s different.) They enabled more freedom for how data could be ingested and composed into operational marketing datasets than the “closed” marketing suites that came before them.

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Why we care about AI in marketing

Martech

AI presents one solution to the challenge of analyzing and interpreting data at a scale beyond the reach of human beings. AI platforms for SMBs. Mailchimp uses a tool called Smart Platform, bringing AI to the SMB market. As AI continues to evolve, there are disruptions in day-to-day marketing operations.

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Q&A with Craig Rosenberg on the TOPO Summit

ANNUITAS

A: The Summit is for sales and marketing professionals who are interested in high growth including sales leaders, sales development managers, sales operations, marketing leaders, and individual contributors. No high-level bullet presentations. What makes this event unique? It’s very exciting. Specificity wins at this event.

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Tom Pisello: The ROI Guy: New TCO Calculator: EMC SMB Virtual.

The ROI Guy

Thursday, January 20, 2011 New TCO Calculator: EMC SMB Virtual Solutions Advisor EMC wanted a quick way for small / medium business IT executives and buyers to quantify how virtualized data center solutions could help drive capital cost savings, operations and application management savings and improved resiliency. Latest Research.

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