The Point
OCTOBER 8, 2009
I’m ready to conclude that many PR agencies don’t really get it when it comes to social media. Recently I was made privy to a social media plan authored by a client’s PR agency. expand company’s leads database and community of followers. Aren’t PR agencies paid to generate awareness and propagate their clients’ points of view?
Customer Experience Matrix
JULY 28, 2010
Summary: Manticore Technology released some modest enhancements to its demand generation platform today. According to Doran, the company has found that the real key to success is guiding clients through successful execution of demand generation programs. Manticore relies on business partners for such consulting services.
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Customer Experience Matrix
OCTOBER 20, 2008
One of the first people I told about the new Guide to Demand Generation Systems -- an experienced database marketing consultant, no less -- was receptive to the Guide but asked whether there was any real difference between "demand generation" and "marketing automation" in general.
Customer Experience Matrix
MARCH 25, 2009
Rather, salespeople must focus on what only they can do – provide nuanced, personal service – and delegate other tasks to resources that can handle them more cheaply and often more quickly. Today, this is accomplished by synchronizing data between demand generation and sales automation systems. But that is inherently complex.
Customer Experience Matrix
NOVEMBER 15, 2013
Those other vendors could easily see marketing automation as a natural line extension, since it would help their clients make better use of the traffic those vendors generate. Each category kicks off its own stream of messages (to the leads) and alerts (to company users), which can be spaced over time.
Customer Experience Matrix
JANUARY 8, 2009
I had an interesting email conversation last month with a Raab Guide buyer about the nuances of company-level data management in demand generation systems. He started from the perfectly reasonable premise that the demand generation system should give an overview of activity for all leads associated with a given company.
Customer Experience Matrix
JULY 20, 2009
Summary: Active Conversion helps marketing and sales departments make the best use of leads they’ve generated outside the system. That's fewer functions than traditional demand generation, but if those are the functions you need, who cares? Registration is no longer required.)
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