Hubspot

MARCH 27, 2018

59 Female Marketing & Growth Influencers To Follow. Tiffany is a growth marketing consultant, international speaker, and founder of Flowjo.co. Majora is CEO of Majora Carter Group , and CEO of Startup Box. She was also Head of Global Consumer Marketing for Apple Music and iTunes. Christina Rice @CRicePR.

VALS 78

VALS Advertising Agencies Work Management Paid Search Agency 78

Sword and the Script | B2B

DECEMBER 26, 2023

Great communicators will have the mental toughness and swift ability to pivot that is necessary to respond to this chaotic world and keep PR and marketing on course. Startups that kept PR in place in ‘23 will ‘come out of nowhere’ in ‘24 “PR investment by tech startups will bounce back in 2024, especially in the second half.

Marketing AI 127

Marketing AI Paid Content Work Management Marketing Management 127

Convert

SEPTEMBER 16, 2022

He can pull lots of case studies from his agency Frictionless Commerce, deep research, and 13 years of marketing experimentation to convince you that your biggest and quickest wins are right on the product page. He calls out lazy marketing. Growth marketing Optimization truths from the lips (and brains) of industry legends.

Linkedin 52

Linkedin Optimization Demand Generation Agencies Copywriting 52

Varicent

JUNE 1, 2017

It really evolved with the growth of the company. Like any fresh startup, the focus was to get out there and sell. Eventually, the organization got large enough that alignment between the functional roles of Marketing, Sales, Services, and Product became a priority and that's when my role became more like a VP or C-level role.

Enterprise Management 53

Enterprise Management Work Management Marketing Management Cross-Selling 53

SnapApp

APRIL 4, 2018

How can you predictably generate leads , acquire new customers, and increase revenue if you have no idea what targets to hit, or which channels and campaigns are driving the greatest ROI? . . The sales team also need to verify that the lead has a problem the company’s product or service can actually solve. Marketing Investment. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. Every B2B company is investing in content marketing right now. 2017 - Sept. 1) Audience research.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Hubspot

AUGUST 21, 2023

To make the process easier to navigate, I’m going to walk you through everything you need to know to build a killer go-to-market strategy in this article. This guide can be used for startups, B2B businesses, and virtually any new venture you plan on launching. What is a Go-to-Market Strategy? Test your messaging.

Sales Management 69

Sales Management Top of Funnel Paid Content Template 69

Directive Agency

MARCH 7, 2019

Nadya Khoja is the Chief Growth Officer at Venngage infographics, and the creator of Drunk Entrepreneurs, a web series and podcast dedicated to interviewing industry-leading founders, CEOs and entrepreneurs on their successes, struggles, and strategies. drive creative marketing, innovation and culture. Michelle Killebrew.

Demand Generation Agencies 111

Demand Generation Agencies Enterprise Management Work Management Marketing Management 111

accelerate agency

FEBRUARY 26, 2023

The rise of remote working has led to a huge increase in SaaS (Software as a Service) adoption, with the global SaaS market estimated to reach a value of $195 billion during 2023. In an increasingly crowded market, you need to make sure your SaaS company stands out.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

SnapApp

APRIL 25, 2018

In the world of B2B tech marketing, women are making an incredible impact around the world on brands large and small. . From successful marketing campaigns, to leading teams that drive bottom-line results, to development of inventive lead generation tactics--there are no limits to the glass ceilings they are smashing. .

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

accelerate agency

FEBRUARY 26, 2023

The rise of remote working has led to a huge increase in SaaS (Software as a Service) adoption, with the global SaaS market estimated to reach a value of $195 billion during 2023. In an increasingly crowded market, you need to make sure your SaaS company stands out.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

The rise of remote working has led to a huge increase in SaaS (Software as a Service) adoption, with the global SaaS market estimated to reach a value of $195 billion during 2023. In an increasingly crowded market, you need to make sure your SaaS company stands out.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

SnapApp

APRIL 25, 2018

In the world of B2B tech marketing, women are making an incredible impact around the world on brands large and small. From successful marketing campaigns, to leading teams that drive bottom-line results, to development of inventive lead generation tactics–there are no limits to the glass ceilings they are smashing.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Brandpoint

JUNE 7, 2018

Why attend: This year’s sessions focus on building traffic, expanding brand awareness, improving customer service and gaining insight into today’s latest digital tools. ” Marketing Nation Summit. Why attend: Some 6,000 attendees discuss the digital transformation of marketing, advertising, IT, services, etc.

Conference 132

Conference Enterprise Management Work Management Marketing Management 132

Outgrow

AUGUST 29, 2022

We recently interviewed Trevor Sookraj for our monthly podcast – ‘ Marketer of the Month ’! Growth Experimentation for B2B Startups in a post-pandemic world. How to ensure consistent sales and marketing alignment. And it’s typically in an enterprise or, you know, Account Based Marketing type approach.

Sales Management 52

Sales Management Demand Generation Agencies Paid Search Agency Paid Content 52

Hubspot

NOVEMBER 21, 2018

Generate interest. When your unveiling a new product, the last thing you want is to waste time and resources bringing a product to market where or when it’s unnecessary. No one method will work for every product or market, so it’s important to consider the complexity, scalability, and cost of yours. The Self-Service model.

Sales Management 97

Sales Management Paid Content Top of Funnel Lead Ranking 97

SWZD

OCTOBER 16, 2019

Mercer provides professional services and consulting in 3 primary areas: Health – the health division advises and assists employers in the design and management of employee health care programs and administration of non-retirement related benefits packages. She said: “I have a diverse background, from startups, to B2B, to B2C, to agencies.

Enterprise Management 48

Enterprise Management B2B Thought Leadership Thought Leadership Work Management 48

Ledger Bennett

AUGUST 2, 2020

The CMO is increasingly being held accountable for the sharp end of revenue growth, alongside their peers in sales. The other significant change is businesses (in particular tech) is an increasing focus on the practice of growth marketing. They claim “this battle of CRO vs.

CMO 52

CMO Peer-to-peer Business Top of Funnel 52

Vidyard

JULY 9, 2020

It’s an all-too-common story: Someone is learning how to market a startup, so they acquire all the trappings of a marketing operation without knowing why they work. They didn’t start with the most important part of startup marketing: Understanding why people buy. Your Startup Marketing Strategy Primer 2.

Startups 148

Startups Paid Content Advertising Agencies Paid Search Agency 148

SnapApp

DECEMBER 22, 2016

From actionable content marketing and demand generation techniques to the latest marketing technology and industry insights, this list of top content marketing blogs has something for everyone. Recommended reading: How to Anchor Your B2B Lead Generation Strategy With Proactive Social Outreach. #14.

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48

Vidyard

JULY 10, 2020

It’s an all-too-common story: Someone is learning how to market a startup, so they acquire all the trappings of a marketing operation without knowing why they work. They didn’t start with the most important part of startup marketing: Understanding why people buy. Your Startup Marketing Strategy Primer 2.

Startups 65

Startups Paid Content Advertising Agencies Paid Search Agency 65

chiefmartech

MARCH 14, 2017

VCs and CMOs increasingly have a symbiotic relationship in the marketing technology space, mutually evaluating a rapidly evolving landscape. This session will cover: The health of martech startup funding in 2017. Identifying which startups to bet on – and how to hedge one’s bets.

Enterprise Management 48

Enterprise Management Planning Work Management Marketing Management 48