Scoop.it

FEBRUARY 28, 2023

Moreover, it enhances email deliverability and sender reputation. The recipient will instantly recognize who the email is from which will increase the open rate and subscriber engagement. This can be detrimental for your email campaign performance and deliverability. Here’s how Wayfair has employed BIMI in their emails.

Email Marketing 95

Email Marketing Trends Lead Ranking Planning 95

Litmus

DECEMBER 15, 2023

We asked email marketers what they’re responsible for in this year’s State of Email Workflows report, and out of a list of eleven options from design to development to deliverability, 22% said they handle ‘all of the above.’ Here’s what to include: Email marketing goals. What do you want your emails to do? Audience overview.

Email Marketing 91

Email Marketing Marketing Strategy Marketing & Strategy Planning 91

Litmus

JULY 20, 2021

The open rate is how many of your delivered emails were “opened” and is great for gauging the effectiveness of subject lines, monitoring email deliverability, and measuring high-level subscriber engagement. Here’s how to calculate this: Open rate = (number of emails opened / number of emails delivered) x 100.

Webinar Metrics 135

Webinar Metrics Click Rate Deliverability Open Rate 135

Litmus

JUNE 17, 2021

Show practical proof. Use it to get your subscribers’ attention and your emails opened! And while Apple’s Mail Privacy Protection has thrown us a curveball , that doesn’t mean we shouldn’t care about opens anymore. It’s an old wives’ tale that certain practices will get you immediately marked as spam.

Open Rate 116

Open Rate Tips CAN-SPAM Click Rate 116

Litmus

DECEMBER 13, 2021

Then in 2020, it was the California Consumer Privacy Act (CCPA) which strengthened measures in the U.S. 2021 was the year of Apple’s Mail Privacy Protection (MPP) , and looming on the horizon is the death of third-party cookies from Google in 2023. Track engagement with metrics other than open rates.

Privacy 103

Privacy Opt-out Contingency Planning Opt-in 103

Litmus

SEPTEMBER 30, 2022

Don’t rely on open rates as your engagement metric. But popular as they may be, open rates aren’t the email metric that accurately indicates that’s happening. For starters, Apple’s Mail Privacy Protection now impacts more than 53% of email market share , and inflates open rates for those who’ve opted in.

Webinar Metrics 99

Webinar Metrics Email Marketing Deliverability Work Management 99

Litmus

OCTOBER 11, 2023

Now that Apple’s Mail Privacy Protection dominates reading environments , email designs must accommodate several scenarios—including webmail, desktop, and mobile–often without a lot of visibility. When you don’t have insight into where your audience is opening, using a hybrid/responsive design is a must.

Design 115

Design SEM Class Mobile Marketing 115

Litmus

JULY 7, 2021

There’s also the tricky little Apple Mail Privacy Protection detail you’ll need to contend with starting in 2021. Since you might not have as much insight into open rates this fall for Apple Mail users, you need to start choosing your metrics and strategy carefully. Unique emails or automations take time to develop.

Planning 105

Planning Deliverability Privacy Protection Email Campaigns 105

Martech

MARCH 30, 2022

The open rate, for example, has been a popular success metric ever since we learned how to use it back in the early days of HTML email. But it’s a flawed and unreliable metric, especially now that Apple’s Mail Privacy Protection feature masks a campaign’s true open rate.

Multivariate analysis 104

Multivariate analysis Landing Pages Click Rate Ideal Customer Profiles 104

Litmus

APRIL 4, 2024

To make email marketing work as a channel, you need to perform in three main areas: Deliverability, engagement, and value. Go beyond open rates as your engagement metric Engagement is a key aspect of making it to the inbox. On top of that, Nicholas says many people don’t realize that open rates can be inflated by bots.

Email Marketing 95

Email Marketing Deliverability Tips Work Management 95

Vision6

MARCH 8, 2022

With Apple’s Mail Privacy Protection cementing the death of open rates, marketers are more than ever turning to the next best thing to measure engagement…click-through rates. And what better way to boost your click-through rates than by using gifs to spice up your emails. Use them wisely.

Privacy Protection 52

Privacy Protection Opt-out Opt-in Click Rate 52