Navigate the Channel

JULY 12, 2023

Email is one of the most measurable tactics a building materials or construction company marketer can employ. But how you measure your success, or compare it others, can be squishy if you’re not sure what metrics matter and how to improve them if they indicate limitation in your email marketing plan.

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

Litmus

SEPTEMBER 20, 2022

Email marketing is complex, and with over 300,000 potential renderings for an email, there’s no shortage of factors that can impact how your emails will actually look once they’ve hit your subscriber’s inbox. So: what should email marketers have on their pre-send email checklists? What is an email checklist?

Deliverability 102

Deliverability CAN-SPAM Privacy Protection Churn Rate 102

ConvertKit

JULY 6, 2021

You’ve probably heard about Apple’s latest privacy changes taking effect in September. Apple’s new OS will have a significant impact on email senders. For anyone using the Mail app to view their emails, all open tracking pixels will be automatically loaded , causing open rates to become even more inaccurate and unreliable.

Deliverability 45

Deliverability Privacy Privacy Protection Open Rate 45

ANNUITAS

MAY 1, 2014

A key takeaway from the event — to be an effective marketer, the goal is not only to send customer-focused emails, but to report and show that marketers are adding to their company’s bottom line. Want to learn more about my session and what you need to be aware of in the ever-changing world of data protection and privacy?

Privacy Protection 100

Privacy Protection Privacy Deliverability CAN-SPAM 100

Litmus

JUNE 28, 2021

You might know this stat by now: Email marketing’s return on investment (ROI) is an average of 36:1. But to maximise just how much of a return you get out of your email program, you need a healthy one that’s firing on all cylinders. When to do an email marketing check-up. Consistent email engagement and deliverability.

Budget Programs 61

Budget Programs Deliverability CAN-SPAM Privacy Protection 61

Litmus

MARCH 16, 2020

The truth is, tighter anti-spam regulations force brands to implement tactics that have been email marketing best practices for a long time anyway. Better email experiences for everyone. Strict anti-spam laws are not the death of email—they make it better. The result? Let’s take a look. .

Privacy 59

Privacy Email Marketing Privacy Protection CAN-SPAM 59

DotDigital

NOVEMBER 5, 2021

Remember when GDPR was announced and everyone thought it was the beginning of the end of email marketing? There were two key changes in the iOS 15 update, Mail Privacy Protection and Hide My Email. Mail Privacy Protection allows iOS 15 users to load email content privately, and not reveal their IP address.

Privacy Protection 52

Privacy Protection Privacy Work Management Opt-out 52

Litmus

FEBRUARY 27, 2024

You could easily manage advertising retargeting efforts or trigger the right kind of emails based on the data you’ve collected. The email data privacy landscape is ever-evolving It all started with Google’s plan to end third-party cookies by 2024 remains a key element of its Privacy Sandbox. It’s not so easy anymore.

Sales Management 86

Sales Management Opt-out Privacy Opt-in 86

Litmus

DECEMBER 15, 2023

Email marketers don’t wear many hats—they wear them all. We asked email marketers what they’re responsible for in this year’s State of Email Workflows report, and out of a list of eleven options from design to development to deliverability, 22% said they handle ‘all of the above.’ Here’s why. Sync up with your team.

Email Marketing 92

Email Marketing Marketing Strategy Marketing & Strategy Planning 92

Litmus

DECEMBER 13, 2021

Data privacy measures are increasing and each new regulation impacts how email marketers reach their audiences. In 2014, Canada’s Anti-Spam Law (CASL) went into effect, with The European Union’s privacy law— General Data Protection Regulation (GDPR) —following in 2018. How to privacy-proof your email program.

Privacy 104

Privacy Opt-out Contingency Planning Opt-in 104

Litmus

SEPTEMBER 30, 2022

Aiming to improve email marketing performance and see more results from your campaigns? Read on for nine ways to improve your email performance, and catch all their insights on-demand with the full webinar. But popular as they may be, open rates aren’t the email metric that accurately indicates that’s happening. Unsubscribes.

Webinar Metrics 101

Webinar Metrics Email Marketing Deliverability Work Management 101

Litmus

JULY 20, 2021

Every email marketer knows the feeling of satisfaction when an email goes out: one part relief, one part anxiety. When you hit “send,” the hard part is over, and you can sit back and wait for the results to roll in so you can judge whether or not the email you sent was successful. The state of email analytics in 2021.

Webinar Metrics 135

Webinar Metrics Click Rate Deliverability Open Rate 135

Litmus

APRIL 4, 2024

As email geeks, we love to obsess over exciting email designs and funky new coding tricks. But the real reason we send emails? To make email marketing work as a channel, you need to perform in three main areas: Deliverability, engagement, and value. To build relationships that drive business results.

Email Marketing 97

Email Marketing Deliverability Tips Work Management 97

Goolara

FEBRUARY 26, 2019

One thing these regulations have in common is that they don’t restrict their data privacy requirements to emails sent from within their borders. One thing these regulations have in common is that they don’t restrict their data privacy requirements to emails sent from within their borders. More Restrictions. GDPR Arrives.

Privacy 75

Privacy CAN-SPAM Privacy Protection Act-On 75

Vision6

MARCH 8, 2022

With Apple’s Mail Privacy Protection cementing the death of open rates, marketers are more than ever turning to the next best thing to measure engagement…click-through rates. And what better way to boost your click-through rates than by using gifs to spice up your emails. Source: Really Good Emails. Use them wisely.

Privacy Protection 52

Privacy Protection Opt-out Opt-in Click Rate 52

Litmus

MARCH 8, 2024

Email marketers are responsible for protecting their subscribers’ data. In a world where privacy is ever-evolving, it’s important to be on top of privacy matters—and that means having a strong understanding of the privacy basics. 2021: Apple’s Mail Privacy Protection (MPP) comes into effect on September 20, 2021.

Privacy 90

Privacy Marketing AI Email Marketing Data Hygiene 90