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The Only Website Launch Checklist You’ll Ever Need

Marketing Insider Group

Choose a CMS system. You probably evaluated your content management system (CMS) during your current website analysis and goal setting steps. Before you move heavily into the website launch process, you should make a final decision on the website CMS system you’ll use. Check third-party integrations.

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What Is A/B Testing? Boost Your Website's Performance

RebelMouse

This guide covers A/B testing, its definition, advantages, and real-world applications. Utilizing an AI headline generator may help you during the brainstorming phase. Email Subject Lines: A/B test subject lines in email marketing campaigns to boost open rates and CTR. What Is A/B Testing?

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . According to a 2017 study , the marketing technology landscape grew 40% last year to a total of 5,381 different solutions. The Top 10 B2B Marketing Metrics to Measure in 2018. .

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Should You Test That? When to Engage in SEO Split Tests

Moz

You might be willing to take some of these risks, while there are others you will most definitely want to avoid. Look at relevant keyword rankings, keyword clicks, and CTR (if you trust Google Search Console). You can safely rely on GSC data if you've found it matches your Google Analytics numbers pretty well.”.

SEO 64
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Should You Test That? When to Engage in SEO Split Tests

Moz

You might be willing to take some of these risks, while there are others you will most definitely want to avoid. Look at relevant keyword rankings, keyword clicks, and CTR (if you trust Google Search Console). You can safely rely on GSC data if you've found it matches your Google Analytics numbers pretty well.”.

SEO 64
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Tips and Tools For Improving Your Website UX

SmartBug Media

UX best practices promote improving the quality of the users’ interactions with and perceptions of your product or service, and there are many things you can do to improve the UX of your website, such as: utilize white space effectively. Utilize the same color patterns for clickable buttons and links and limit the “ask” for each page.

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Humans of Marketing: Erik Bowitz

Conductor

Search Engine Optimization Specialist at Tektronix, sat down with Humans of Marketing to talk about the journey from his first job at a bootstrapped startup, to his current role at a large company with a long history in its industry. How did you get started in marketing? Erik Bowitz, Sr. ” That’s pretty good.