Your Cheat Sheet for B2B Revenue Waterfall Transformation
LeanData
MAY 6, 2022
In 2006, SiriusDecisions introduced a growth model called the SiriusDecisions Demand Waterfall, a model designed to accommodate the increasingly complex go-to-market (GTM) motions of many large enterprises. The cross-functional work team included members from Partners and Siemens’ inquiry-to-close revenue team.
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