SalesIntel

JUNE 9, 2023

Sales intelligence platforms like Cognism are gaining traction as a tool for sales. These platforms have garnered significant attention for their robust features and data-driven solutions. When investing in a sales intelligence platform, pricing is pivotal in your final decision-making. What are the features?

Pricing 52

Pricing Price Planning Marketing Automation Services 52

DealSignal

MARCH 11, 2019

A few years back, I attended a three-hour “vendor shoot out” between two CRM vendors hosted by an IT services firm. Yet, at no point did I hear a discussion of data quality, data hygiene, contact verification, field standardization, or company and contact enrichment.

Enterprise Management 78

Enterprise Management Marketing Automation Services Data Hygiene De-duplication 78

Martech

JULY 21, 2021

Good morning, Marketers, and what do you see as the “center” of your workflow? This week’s Zoom acquisition of cloud-based software company Five9 got me thinking. Do marketers think their work gets done primarily in a Salesforce CRM or on Zoom? These roles come from software development, but they also can be useful in martech.

Work Management 103

Work Management Enterprise Management Marketing Automation Services Data Hygiene 103

Martech

JANUARY 5, 2022

I recently jumped from a B2C marketing department at Western Governors University (WGU) in the online higher education sector to a B2B marketing department at Zuora that provides subscription management software in the SaaS space. Further, B2B and B2C marketing share plenty of common aspects.

Industry CMS 104

Industry CMS B2B Data Hygiene Marketing Automation Services 104

DealSignal

FEBRUARY 1, 2024

In a Nutshell When it comes to picking the right B2B data platform for handling business data, it’s a tough call. We’re going to dive into the important stuff – like how good their data is, what they cover, how they work with other software, how they handle customer support, play by the rules, and what they charge.

Zoominfo 52

Zoominfo Enterprise Management Lead Ranking Marketing Automation Services 52

Rev

FEBRUARY 15, 2023

Implement the use of a unified platform (e.g., CRM, marketing automation platform or data warehouse) for data tracking and analysis so that all teams can easily access the same key performance indicators and data points. Let Rev’s AI-powered platform show you the companies you should target next !

Ideal Customer Profiles 78

Ideal Customer Profiles Practices Lead Ranking De-duplication 78

DealSignal

AUGUST 30, 2021

Of course, in order for this strategy to be effective, you must first begin with clean, accurate, and updated data. By using a third-party AI-driven data platform , you can verify contact accuracy on demand, also receiving enriched contact attributes. Research suggests that only 30 to 50% of your data is accurate.

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing Strategy 52

DealSignal

MARCH 8, 2021

While standard processes in CRMs include lead management, dashboards, record customization, and Microsoft Outlook integrations, functionality supporting your contact data quality, such as contact verification, data hygiene , field standardization, and account and lead enrichment , is largely absent.

Contact Marketing 52

Contact Marketing Contacts CRM Enterprise Management 52

Biznology

AUGUST 26, 2016

Customer data is one of the most important parts of your business success. If you’re not already using a customer relationship management (CRM) platform to collect and manage the data , you should be. But what kinds of data should you collect? Transactional Data. User Experience Data. Contact Information.

Data Hygiene 80

Data Hygiene Work Management Marketing Automation Services Marketing Management 80

Martech

SEPTEMBER 21, 2021

Marketing automation is the use of software and web-based services to execute, manage and automate repetitive marketing tasks and processes to more effectively market through multiple channels (i.e., But the platforms that power these activities continue to evolve. Dynamic content creation.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

The Mx Group

MAY 17, 2018

Recently, I attended the Marketo Marketing Nation Summit, the annual conference and bash held by marketing automation platform (MAP) provider Marketo. Every MAP uses a database, but you’d be surprised how many marketers neglect theirs. Without segments, every record must be checked to meet the query criteria.

Contacts 69

Contacts Lead Ranking Lead Scoring Marketing Automation Services 69

ANNUITAS

FEBRUARY 1, 2011

The article went onto discuss the importance of having reliable data in order to ensure campaigns are successfully executed via marketing automation platforms. This issue of data management is not new. For years, marketers have wrestled with keeping their data clean. Segment Your Data.

Marketing Management 100

Marketing Management Data Hygiene Ideal Customer Profiles Marketing Automation Services 100

SmartBug Media

SEPTEMBER 27, 2021

What is data hygiene? Data hygiene describes the process of eliminating bad data to optimize your database and ensure you have only high-quality, relevant information. So what is bad data and what is good data? To learn more about data hygiene, contact one of our marketers in development.

Data Hygiene 96

Data Hygiene Hubspot Practices Marketing Management 96

ClickZ

JULY 29, 2019

His previous roles include Chief Customer Officer of Campaign Monitor and Head of Global Marketing for Amazon Web Services (AWS). . Nate Skinner: I’ve been working in the enterprise software space for 20 years as of this year, which is crazy. My first software job was as an inside sales rep in 1999.

Data Hygiene 100

Data Hygiene Enterprise Management B2B Marketing Work Management 100

Adobe Experience Cloud Blog

OCTOBER 28, 2008

Moreau, author of the B2B Marketing Best Practices blog and EVP Sales and Marketing for Rubicon Marketing Group , a marketing agency based in Portland, Oregon that specializes in defending marketing investments with marketing automation, marketing strategy, and demand generation expertise.

Thought Leadership 48

Thought Leadership Marketing Automation Services Marketing Automation Automation 48

Zoominfo

NOVEMBER 25, 2018

We recently reported that, while marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. In fact, only 14% of B2B marketers report their use of marketing automation as “good” or better ( source ). Brand awareness?

Marketing Automation Services 113

Marketing Automation Services Marketing Automation Work Management Marketing Management 113

Act-On

NOVEMBER 7, 2023

Before diving in, make sure you’re familiar with these common email marketing and deliverability terms: Authentication : A process that confirms to ISPs that you are who you say you are, and that your marketing automation platform is sending on your behalf. The marketer looks confused. How can this be?

Deliverability 182

Deliverability Top of Funnel Best Practices CAN-SPAM 182

Martech

SEPTEMBER 22, 2021

A customer data platform, usually called a CDP , is a marketer-managed system designed to collect customer data from all sources, normalize it and build unique, unified profiles of each individual customer. The result is a persistent, unified customer database that shares data with other marketing technology systems.

Marketing Automation Services 116

Marketing Automation Services Enterprise Management Marketing Management Ideal Customer Profiles 116

Zoominfo

APRIL 27, 2022

For B2B businesses using data to fuel successful sales and marketing efforts, having access to clean data is paramount. Data impacts critical go-to-market functions such as developing your ideal customer profile (ICP ), territory planning , segmentation , lead routing, and sales prospecting.

Ideal Customer Profiles 100

Ideal Customer Profiles De-duplication Data Hygiene Zoominfo 100

Martech

SEPTEMBER 23, 2021

Soccer Federation focused its energy on a new goal: organizing its customer data in a way that unlocked a more tactical approach to marketing. Step one was to implement a customer data platform. We don’t have the ability to go in and basically turn on campaigns every day for different types of segments.”.

Marketing Automation Services 104

Marketing Automation Services Marketing Automation Automation Personalization 104

Zoominfo

FEBRUARY 20, 2019

These numbers may catch your attention— but statistics alone don’t explain how and why dirty data hurts your bottom line. Without additional context, it’s easy to see why some companies continue to neglect data hygiene. In today’s blog post, we’re digging a bit deeper into the issue of dirty data. Let’s get into it!

Data Hygiene 157

Data Hygiene Marketing Automation Services Zoominfo Marketing Management 157

Zoominfo

MARCH 21, 2023

Those rapidly evolving challenges are only exacerbated by a long-standing problem among sales and marketing teams: misalignment. Limited automation means many RevOps tasks are still done manually. Inaccurate data means leads aren’t routed properly to sales. And disjointed platforms are painful to integrate and manage.

Ideal Customer Profiles 130

Ideal Customer Profiles Demand Generation Marketing Budget Lead Ranking 130

Biznology

JUNE 29, 2017

Segment your dormant customers, and treat them differently. As marketers well know, different customers have different needs, and represent different levels of value to the firm. Applying segmentation is a key success factor in the reactivation effort, just as it is elsewhere in marketing. Special service levels.

Tips 196

Tips Budget Programs Data Hygiene Intent Signal 196

Heinz Marketing

AUGUST 5, 2021

In today’s digital technology landscape there are numerous platforms, tools and technologies at the disposal of every marketer—almost too many. For each category I’ll highlight a few platforms/tools, the pros and cons of each, benchmarks and additional resources. Can the platform identify new accounts to target?

Account Based Marketing 117

Account Based Marketing ABM Marketing Automation Services De-duping 117

The Point

OCTOBER 3, 2012

Most commonly, companies looking to clean up CRM data turn to database providers like ZoomInfo, Data.com , and InsideView to append and replace outdated contact information. And whereas these services have value, no one provider has 100% coverage (meaning some contact data will go stale, regardless).

InsideView 100

InsideView Zoominfo Content Landing Pages 100

DealSignal

JANUARY 25, 2023

By focusing your account-based marketing strategies on these new leads, you can increase your chances of success and drive more revenue for your business. For this ABM tactic to be effective, it’s essential to start with clean, accurate, and updated data. Research suggests that only 30 to 50% of your data is accurate.

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing & Strategy 52

Zoominfo

FEBRUARY 6, 2019

Data hygiene. It’s a topic you’re likely familiar with if you work in marketing— and especially if you’ve read our blog in the past. That is, data quality is one of the biggest challenges facing businesses today. Perhaps you’ve seen these numbers before and are well aware of the problem that is dirty data.

Data Hygiene 178

Data Hygiene Zoominfo Lead Scoring Lead Ranking 178

Martech Advisor

NOVEMBER 27, 2019

Customer Relationship Management (CRM) automation is defined as the process of automating sales and customer service functions to help teams track and manage their engagement efforts with current and prospective customers. We will also understand the advantages and must-have features of CRM automation platforms.

Enterprise Management 102

Enterprise Management Work Management Marketing Automation Services Marketing Management 102

LeadSloth

JANUARY 12, 2010

2009 was the year in which Marketing Automation really took off. Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. Renewed focus on data quality. The Contributors.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

DealSignal

MARCH 22, 2023

To solve this quantity versus quality conundrum that marketers have faced for years, technology has paved a solution. With a reputable data platform that offers inbound lead enrichment , you can shorten your lead forms with the most basic contact details like name and email.

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Cost per Acquisition 52

SalesIntel

JUNE 2, 2021

Invest in Email Marketing Automation. Email marketing automation is a method of creating email campaigns on a large scale and reaching out to the right people at the right time – without having to manually replicate the procedure over and over. Monitor and Utilize Campaign Response Data. Request Demo.

ROI 52

ROI Email Marketing Marketing Automation Services Work Management 52

Adobe Experience Cloud Blog

NOVEMBER 17, 2016

Author: Zak Pines We’re at an exciting point in the evolution of marketing automation. Perhaps more importantly, as the industry matures, leading-edge marketing automation practitioners now have many years, or even a full decade, of experience under their belt. Let’s get started: Marketing Strategy.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Lead Scoring Lead Ranking 48

DealSignal

JUNE 3, 2021

To solve this quantity versus quality conundrum that marketers have faced for years, technology has paved a solution. With a reputable data platform that offers inbound lead enrichment , you can shorten your lead forms with the most basic contact details like name and email.

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 52

DealSignal

DECEMBER 28, 2021

The database will also contain other functions and automated rules for entering new data and editing the existing data. CRM databases can be homebrews that are built using Microsoft Access or a similar SQL database system, but most companies will typically use dedicated CRM software, such as Salesforce or HubSpot.

CRM 52

CRM Enterprise Management Work Management Marketing Management 52

DealSignal

DECEMBER 28, 2021

The database will also contain other functions and automated rules for entering new data and editing the existing data. CRM databases can be homebrews that are built using Microsoft Access or a similar SQL database system, but most companies will typically use dedicated CRM software, such as Salesforce or HubSpot.

CRM 52

CRM Enterprise Management Work Management Marketing Management 52

SnapApp

OCTOBER 3, 2017

When transitioning from lead to account based, I've also set goals that link lead funnel metrics to account metrics like revenue / lead; leads in target account segments; engagement / account. . Get marketing and sales teams into the same room to talk TO each other rather than just about each other. 2: Align the organization.

Sales Management 97

Sales Management Top of Funnel Lead Ranking Work Management 97

Heinz Marketing

APRIL 30, 2018

We entitled this episode : Data Intelligence 101: The Key to Faster Growth & More Efficient Marketing. We’re talking about Raviv sees a disconnect between Demand (buyers) & Ops (users) of data & analytics platform. For B2B data-driven marketers, a top priority is basing more decisions on data analysis.

Sales Management 60

Sales Management Lead Ranking Top of Funnel Ideal Customer Profiles 60