DealSignal

AUGUST 30, 2021

The obstacle that most marketers and salespeople face is the accuracy of the data in their CRM. Research suggests that only 30 to 50% of your data is accurate. As important as data hygiene is, it’s a task that gets pushed to the backburner because of pressing deadlines and priorities.

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing & Strategy 52

DealSignal

JANUARY 25, 2023

The obstacle that most marketers and salespeople face is the accuracy of the data in their CRM. Research suggests that only 30 to 50% of your data is accurate. As important as data hygiene is, it’s a task that gets pushed to the back burner because of pressing deadlines and priorities.

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing & Strategy 52

DealSignal

JUNE 3, 2021

You have their name, email, and location, but other attributes like their job title or company size have a big influence on where that lead lands on the lead scoring scale. This is another area where you miss utilizing your CRM data to the fullest.

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 52

DealSignal

MARCH 22, 2023

You have their name, email, and location, but other attributes like their job title or company size have a big influence on where that lead lands on the lead scoring scale. This is another area where you miss utilizing your CRM data to the fullest.

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Cost per Acquisition 52