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Account Based Marketing Strategies: 7 Tactics to Improve Campaign Performance

DealSignal

For example, you may choose to segment email lists based on what the recipient’s role is at their company, what stage they are in the buyer journey, or even a combination of data points. The obstacle that most marketers and salespeople face is the accuracy of the data in their CRM.

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#COSeries Recap: Top Priorities For B2B Strategies In New Reality

Content4Demand

This can set the stage for upselling later on in the buyer journey. Sales should engage earlier in the buying journey, and not when the prospect has made up their minds, according to Demandbase. Intent signals — such as keywords — can be used to identify where the buyer is in their journey and understand their pain points.

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7 Lead Generation Strategies Supercharged With a Data-Driven Approach

DealSignal

The best way to approach personalization is to first create buyer journey maps that are based on historical data. This is another area where you miss utilizing your CRM data to the fullest. Data hygiene isn’t the most thrilling task—which is where technology can come in to save the day.

article thumbnail

Account-Based Marketing Strategies: 7 Tactics to Improve Performance

DealSignal

For example, you may choose to segment email lists based on what the recipient’s role is at their company, what stage they are in the buyer journey or even a combination of data points. The obstacle that most marketers and salespeople face is the accuracy of the data in their CRM.

article thumbnail

7 Lead Generation Strategies Supercharged With a Data-Driven Approach

DealSignal

The best way to approach personalization is to first create buyer journey maps that are based on historical data. This is another area where you miss utilizing your CRM data to the fullest. Data hygiene isn’t the most thrilling task—which is where technology can come in to save the day.