Only B2B

JULY 19, 2023

Unleashing the potential of personalization, it has emerged as a transformative strategy in database marketing, reshaping the customer-business relationship. Discover the untapped possibilities of your data – Elevate your insights with our Database Cleansing service.

Database Marketing 62

Database Marketing Personalization Planning Data Hygiene 62

DealSignal

MAY 6, 2019

A century later, we have analytics, intent data, and AI which help us define whom to call, when to call, and what to say. With Account Based Marketing (ABM), firms no longer need to guess at marketing spend. Intent, however, is ephemeral. It flags when a company is in market for specific solutions.

Ideal Customer Profiles 94

Ideal Customer Profiles Account Based Marketing ABM Intent 94

SalesIntel

APRIL 28, 2022

As a marketing leader, you have probably heard the age-old saying “You have to spend money to make money” more than once. This adage holds true when it comes to marketing. Whether it’s money or time, marketing campaigns usually involve a lot of investment. Help You Make Data-Driven Market Expansion Plans.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Ideal Customer Profiles Paid Content 52

DealSignal

FEBRUARY 18, 2024

Understanding this distinction is pivotal for refining your sales and marketing strategies to focus on the most promising opportunities. Honing in on your target audience and total addressable market (TAM) is a tough skill to master—but the right tools at your side can make it easier. But, that’s often easier said than done.

Top of Funnel 52

Top of Funnel Sales Qualified Leads Generation Account Based Marketing 52

SalesIntel

MAY 20, 2022

GTM, ABM, and Omnichannel are just fancy terms if they aren’t powered by relevant data on the backend. However, when businesses look to acquire data for their sales and marketing engines, they have little understanding of what type of data they want, how much it costs, or who the reliable providers are.

Ideal Customer Profiles 52

Ideal Customer Profiles Contact Marketing Contacts B2B Marketing 52

SalesIntel

JUNE 9, 2023

Cognism offers SMBs, mid-market, and large organizations with globally compatible contact, company, and event information. Data Accuracy Data accuracy is paramount when selecting a B2B data provider. The Issue: Intent data powered by Bombora cannot be corroborated without website visitation data.

Pricing 52

Pricing Price Planning Marketing Automation Services 52

Anteriad

JANUARY 20, 2023

Are you looking for data to drive your lead generation campaigns or help you run accounts-based marketing (ABM)? Thinking about exactly how you will use data to optimize your marketing efforts will be the foundation of your entire data strategy. As marketers, there is no lack of tools to help us do our jobs.

Data Hygiene 52

Data Hygiene Marketing & Strategy Work Management Marketing Management 52

DealSignal

MAY 6, 2019

A century later, we have analytics, intent data, and AI which help us define whom to call, when to call, and what to say. With Account Based Marketing (ABM), firms no longer need to guess at marketing spend. Intent, however, is ephemeral. It flags when a company is in market for specific solutions.

Ideal Customer Profiles 40

Ideal Customer Profiles Account Based Marketing ABM Intent 40

Content4Demand

MAY 21, 2020

Written by Marjorie Romeyn-Sanabria & Michael Rodriguez Republished with permission from Demand Gen Report With in-person engagement on hold this spring and possibly into summer, B2B marketers continue to pivot their strategies to make up for lost leads, maintain relationships with clients and attract new business.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

DealSignal

JULY 27, 2023

Honing in on your target audience and total addressable market (TAM) is a tough skill to master—but the right tools at your side can make it easier. Lean on automation for tasks like lead scoring, lead list building, lead enrichment, web scraping, and CRM data hygiene. But, that’s often easier said than done.

Top of Funnel 52

Top of Funnel Generation Account Based Marketing Sales Qualified Leads 52

SalesIntel

FEBRUARY 8, 2023

Alignment among go-to-market teams has always been difficult. Marketing and sales departments frequently work with their own data sets, knowledge, and procedures, while customer service teams create distinct customer experiences from marketing and sales. Data that is duplicated, erroneous, and harmful to your success.

Ideal Customer Profiles 52

Ideal Customer Profiles De-duplication De-duping B2B 52

DealSignal

APRIL 11, 2022

Honing in on your target audience and total addressable market (TAM) is a tough skill to master—but the right tools at your side can make it easier. Lean on automation for tasks like lead scoring, lead list building, lead enrichment, web scraping, and CRM data hygiene. Poor quality data. Unaligned marketing content.

Top of Funnel 52

Top of Funnel Tools Data Hygiene Generation 52

DealSignal

MARCH 17, 2023

While ZoomInfo tops out at max 70% data accuracy, DealSignal offers fresher, more accurate, dynamic data at a market-leading 97% + thanks to our dynamic, multi-step verification process that uses AI and machine learning algorithms, robots, and human researchers to reverify your data just before it’s delivered to you.

Zoominfo 52

Zoominfo Comparison Marketing Automation Services Ideal Customer Profiles 52

LeanData

NOVEMBER 2, 2022

Clue #4 — Leadership has been commenting that pipeline data seems inaccurate. You’ve got dirty data. . Why You Should Care About Data Hygiene. Data is the fuel for your organization’s decision-making. Dirty data will make your marketing team send the wrong leads to sales. There’s more to the story.

Work Management 98

Work Management Data Hygiene Marketing Analytics Tools Marketing Management 98

Zoominfo

APRIL 27, 2022

Dirty data represents faulty bits of information that can present problems in a business’s database. For B2B businesses using data to fuel successful sales and marketing efforts, having access to clean data is paramount. What are the Types of Dirty Data and How do you Clean Them?

Ideal Customer Profiles 100

Ideal Customer Profiles De-duplication Data Hygiene Zoominfo 100

Zoominfo

MARCH 21, 2023

From increasing competition to unpredictable markets, revenue operations leaders face new hurdles seemingly every day. Those rapidly evolving challenges are only exacerbated by a long-standing problem among sales and marketing teams: misalignment. Inaccurate data means leads aren’t routed properly to sales. What’s it take?

Ideal Customer Profiles 130

Ideal Customer Profiles Demand Generation Marketing Budget Lead Ranking 130

Zoominfo

NOVEMBER 30, 2023

Nearly 25 years after the introduction of cloud-based customer relationship management systems, go-to-market teams are equipped with more tools and more signals than their predecessors could dream of. But access to more data than ever still doesn’t mean better outcomes. The result?

Marketing Analytics Tools 147

Marketing Analytics Tools CRM Lead Scoring Lead Ranking 147

Zoominfo

FEBRUARY 23, 2018

Data is a big investment — and as a buyer, you should never trust a data provider company without first understanding where that information comes from. After all, account and contact data is the fuel that enables your revenue engine to run smoothly. What Is A B2B Data Provider?

Enterprise Management 100

Enterprise Management Work Management Marketing Management B2B Sales 100

Heinz Marketing

AUGUST 5, 2021

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. In today’s digital technology landscape there are numerous platforms, tools and technologies at the disposal of every marketer—almost too many. Account-based marketing has been a popular topic over the last few years. Reviews/rating: G2 Rating: 4.3 / 5.

Account Based Marketing 117

Account Based Marketing ABM Marketing Automation Services De-duping 117

SalesIntel

JUNE 16, 2023

It enables Cognism’s users to access valuable data points such as company profiles, contact details, and job titles, which can be utilized for targeted outreach and personalized marketing campaigns. SalesIntel has moved to an unlimited pricing plan model instead of relying on data credits like other data providers.

Comparison 52

Comparison Pricing Price Ideal Customer Profiles 52

DealSignal

JANUARY 25, 2023

Are you ready to take your B2B marketing game to the next level? Look no further than account-based marketing (ABM) tactics. With the advancements in marketing technology leveling the playing field, you can leverage ABM tactics to not only hit your monthly numbers, but exceed them.

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing & Strategy 52

Strategic-IC

SEPTEMBER 7, 2021

Intelligence or data is the beating heart of Marketing. is informed by the intelligence, i.e. the data that is collated at the beginning of any strategy (and the data that is collated as the campaign is ‘in-situ’). This is particularly true with Account-based Marketing. Account-based Marketing.

Account Based Marketing 62

Account Based Marketing ABM Top of Funnel Ideal Customer Profiles 62

DealSignal

DECEMBER 28, 2021

The other data is primarily used by Sales and Marketing to segment these users into different groups, like emailing contacts at specific companies or following up with leads that engaged with certain content. Without accurate contact data, though, all the other data is useless.

CRM 52

CRM Enterprise Management Work Management Marketing Management 52

DealSignal

DECEMBER 28, 2021

The other data is primarily used by Sales and Marketing to segment these users into different groups, like emailing contacts at specific companies or following up with leads that engaged with certain content. Without accurate contact data, though, all the other data is useless.

CRM 52

CRM Enterprise Management Work Management Marketing Management 52

SalesIntel

JUNE 30, 2021

This approach has helped our clients across industries to: Widen Outreach with Accurate Data. Businesses often have to choose between Data Quality and Data Quantity. On the other hand, data quantity opens up the field for more opportunities to produce more leads and establish a larger pipeline. Making Futile Calls.

Enterprise Management 52

Enterprise Management Marketing AI Data Hygiene Ideal Customer Profiles 52

DealSignal

MARCH 22, 2023

Marketers know this but often feel at a loss about what to do because they don’t want to miss out on relevant data points, like company size, job title, and other important attributes for sales to know. To solve this quantity versus quality conundrum that marketers have faced for years, technology has paved a solution.

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Cost per Acquisition 52

DealSignal

JUNE 3, 2021

Marketers know this but often feel at a loss about what to do because they don’t want to miss out on relevant data points, like company size, job title, and other important attributes for sales to know. To solve this quantity versus quality conundrum that marketers have faced for years, technology has paved a solution.

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 52