KoMarketing Associates

OCTOBER 27, 2015

Without a clear understanding of who it is you’re selling to, your marketing team’s initiatives will likely be released into a deep abyss of information, and turn into “stuff,” especially online. However, most marketers will agree understanding today’s audience is easier said than done. B2B Buyers Do More Research Than Ever Before.

Peer-to-peer 120

Peer-to-peer B2B Word of Mouth Marketing Management 120

DivvyHQ

NOVEMBER 14, 2018

It’s your customers. Nothing can match the genuine, authentic impact of a recommendation from unbiased peers, colleagues, or friends. Most of us recognize the importance of word-of-mouth (WOM), which is the oldest form of marketing in existence, but few organizations have a formal plan in place to activate it.

Trigger Marketing 40

Trigger Marketing WOM Word of Mouth Planning 40

Convince & Convert

SEPTEMBER 20, 2010

This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Buzz Marketing for Technology

MAY 19, 2010

In the case of social customer support I would argue that this is the single best place to focus your social media efforts since it can reduce customer churn and increase retention rates faster than any other program we have ever seen before. This is why they find it hard to see results that make for a strong ROI. Tweet This!

Paid Search Agency 100

Paid Search Agency ROI Peer-to-peer WOM 100

Convince & Convert

JULY 14, 2010

His ramblings can be found at www.membershipjedi.com This post is a compilation of ideas born out of Jay’s post “ Why You’re the Key to Social Media Success ” in which he succinctly describes one of the biggest obstacles facing organization’s pursuit of social media effectiveness – corporate culture. Why ignore it?

Social Media 136

Social Media Webinar Metrics Media Marketing & Strategy 136

Martech Advisor

OCTOBER 18, 2019

Earned media is defined as the unpaid coverage/mention of you or your brand or organization by third-party entities such as media publications, customers, or influencers. Marketers use owned, paid, and earned media to connect with users and customers, and spread brand awareness. Types of Earned Media. News Coverage/Press Mentions.

Practices 43

Practices Examples WOM Media 43

Sword and the Script | B2B

FEBRUARY 8, 2022

One of the ironies I see in the survey results is that while buyers rely on word-of-mouth (WOM) – and websites and social media rank at the bottom – solid and honest content on owned and paid channels are a proven way to drive WOM. Most buyers of B2B technology don’t believe vendors are completely honest. 39% said social media.

Customer Surveys 15

Customer Surveys WOM Peer-to-peer B2B 15

Inbox Insight

NOVEMBER 13, 2018

Establishing Thought Leadership among your industry peers. B2B content marketing is hard work, and it’s getting harder all the time… Marketers are blogging up to 800% more than 5 years ago, but getting 190% fewer shares. This is according to a study by the American Marketing Association.

Paid Content 52

Paid Content Top of Funnel B2B Marketing Content Marketing 52

Convince & Convert

APRIL 22, 2010

Problematically, however, the “social media&# moniker is now also used to describe a great many things, similar only in that they are online, and involve some form of interaction between customer and company. April 22nd, 2010 |Written By: Jay Baer | View Comments Tweet Maybe what we need is a little deconstruction.

Social Media 129

Social Media Paid Content Media Advertising Agencies 129

Content Marketing Institute

JANUARY 1, 2018

When you have been in any industry for awhile, it’s easy to feel a bit burnt out on the topic. As the former head of editorial at CMI I’ve read thousands of articles, written hundreds of posts, and had countless conversations about content marketing. Still, I continue to have aha moments that impact how I approach content marketing. Click To Tweet.

Planning 0

Planning Content Marketing WOM Marketing Analytics Tools 0