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30+ Word-of-Mouth Marketing Statistics You Must Know

EveryoneSocial

Word-of-mouth marketing (WOM) is when people gain interest in your brand, product, or services through their peers’ influence. Now, let’s get into the word-of-mouth stats you need to know. Let’s start with some general word-of-mouth marketing stats that’ll set the foundation for the value of this channel.

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5 Main Reasons You Should NOT Buy EveryoneSocial

EveryoneSocial

We all have our “reasons” so let’s get to the points! Our clients’ success is our success, and with so many glowing reviews it’s no surprise that EveryoneSocial is built by an enthusiastic team of value driven ( and apparently quite happy ) professionals. Before I learn about EveryoneSocial, do I even want any more social media in my life?

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. Fly more miles, get priority seating on an airline. Eat 10 sandwiches, get the 11th free.

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5 Shared Traits Among Today’s B2B Buyers

KoMarketing Associates

Action marketers need to take: These stats tell us as marketers that we need to establish trust and present buyers with uninterrupted information they need in order to begin the decision-making process. However, most marketers will agree understanding today’s audience is easier said than done. B2B Buyers Do More Research Than Ever Before.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation.

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Social Media is the Servant of Strategy, Not the Master

Convince & Convert

His ramblings can be found at www.membershipjedi.com This post is a compilation of ideas born out of Jay’s post “ Why You’re the Key to Social Media Success ” in which he succinctly describes one of the biggest obstacles facing organization’s pursuit of social media effectiveness – corporate culture. Why ignore it?

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3 Aha Moments to Improve Your Content Marketing in 2018

Content Marketing Institute

When you have been in any industry for awhile, it’s easy to feel a bit burnt out on the topic. As the former head of editorial at CMI I’ve read thousands of articles, written hundreds of posts, and had countless conversations about content marketing. Still, I continue to have aha moments that impact how I approach content marketing. Click To Tweet.