Adobe Experience Cloud Blog

AUGUST 16, 2012

Twenty-something buyers are twice as likely to use social media somewhere in the buying process (49%) that 31-40 year olds, and almost 4X as likely than those aged 51+. Responders said that “word of mouth” (WOM) is the most useful source of information, and it is used at every stage of the buying cycle.

Social Media 48

Social Media Peer-to-peer Word of Mouth WOM 48

Industrial Marketing Today

SEPTEMBER 13, 2010

In Needs Awareness and Research phases, the first two stages of the industrial buy cycle (see my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ) your prospects and customers use a variety of online content to find solutions to their current problems and needs.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Convince & Convert

SEPTEMBER 20, 2010

You need to determine why your company should be social, for whom your efforts are intended and where your audience is in the buying cycle, and how you’ll measure success. Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Sword and the Script | B2B

FEBRUARY 8, 2022

If vendors are not trustworthy sources of information, what sources of information influence the buying cycle? This might sound crazy, but being candid and honest is a surefire way for B2B tech solution providers to differentiate themselves from ~75% of the market. That’s according to a survey of 625 U.S.-based 39% said social media.

Customer Surveys 15

Customer Surveys WOM Peer-to-peer B2B 15