The Effective Marketer

NOVEMBER 19, 2013

Includes infographics, videos and resource links in an engaging design. for captivating audiences with customer stories ( www.makino.com ). Some posts also include videos from their documentary-style video series on “Network Effect” Runner-Up : General Electric Co. Category: Microsite. Category: Blog.

BtoB 100

BtoB B2B Marketing Content Marketing Microsite 100

Outgrow

MAY 21, 2020

Furthermore, it deals with infographics, website copy, video, and animations. You can also expect custom content from Brafton. Skyword is an agency that creates custom content based on what people actually care about. It told to ban body odour through comical storytelling. It published 85 articles per week.

Advertising Agencies 52

Advertising Agencies Paid Search Agency iProspect Ad Agencies 52

Hubspot

MARCH 18, 2018

After all, CB Insights designs technology for people in the VC space, so it’s tasked with creating content that will appeal to a broad audience: customers, prospective customers, tech enthusiasts, and investors. Sophia Bernazzani , Editor, HubSpot Customer Success Blog. Takeaway for Marketers: Educate Your Buyers.

Work Management 78

Work Management Marketing Management B2B Marketing Examples 78

Hubspot

JUNE 12, 2017

After all, CB Insights designs technology for people in the VC space, so it’s tasked with creating content that will appeal to a broad audience: customers, prospective customers, tech enthusiasts, and investors. Think about the problems that your product or service already aims to solve for customers. Takeaway for Marketers.

Work Management 0

Work Management Marketing Management Examples B2B Marketing 0

SnapApp

OCTOBER 8, 2015

With a focus on education and quality, rather than page views, their team manages nine specialized blogs , two microsites and sponsored content on the Week and Forbes magazine. Their microsites and blogs exist within a range of verticals, offering distinct audiences high-quality content tailored to their needs. General Electric.

Paid Search Agency 48

Paid Search Agency Companies Top of Funnel Microsite 48

Convince & Convert

OCTOBER 22, 2013

But how do you turn these ebooks, whitepapers, videos, webinars, Slideshares, etc., This started as a simple goal to publish a record of Google updates. The best big content projects go way beyond the form and achieve something that is really hard, which is storytelling. I acted as the project manager. Kelsey Libert.

Work Management 152

Work Management Webinar Metrics Top of Funnel Marketing & Strategy 152

Hubspot

FEBRUARY 15, 2017

It’s no surprise, then, that the AMA actually has several categories of marketing awards -- those that apply to remarkable marketing examples, but also to industry educators and written work on the topic that’s been published in the AMA’s many journals. It was the 2017 winner in the "Video for the Web -- Travel" category.

Paid Search Agency 71

Paid Search Agency Paid Content Advertising Agencies Budget Programs 71

Vidyard

JULY 21, 2016

Of course, to challenge myself and keep everything fresh, I put restrictions on this list to only be amazing content published in 2016. Skyword explored what content teams might look like in the future and how individual contributors that may not exist or may bog down the system now will molded into beautiful brand storytellers.

Resources 59

Resources Planning Content Marketing Best Practices 59

Marketing Insider Group

JULY 1, 2020

But it is what marketing was always meant to be: a conversation between your company and your target audience that attracts new customers. Audiences become saturated with brand promotion that offers no genuine value to the people you’re trying to build customer relationships with. Content marketing isn’t just a business blog.

Marketing Budget 361

Marketing Budget Paid Content ROI Marketing & Strategy 361

Vidyard

JULY 28, 2016

Of course, to challenge myself and keep everything fresh, I put restrictions on this list to only be amazing content published in 2016. Skyword explored what content teams might look like in the future and how individual contributors that may not exist or may bog down the system now will molded into beautiful brand storytellers.

Resources 50

Resources Planning Content Marketing Best Practices 50

Vidyard

JULY 21, 2016

Of course, to challenge myself and keep everything fresh, I put restrictions on this list to only be amazing content published in 2016. Skyword explored what content teams might look like in the future and how individual contributors that may not exist or may bog down the system now will molded into beautiful brand storytellers.

Resources 50

Resources Content Marketing Planning Best Practices 50

ClearVoice

JULY 12, 2022

This includes—but isn’t limited to—blogs, videos, social media posts, etc. On the other hand, B2C marketers find more value in developing newsletters, videos, infographics, and blog posts. Consider if there is some incentive for your customers to “check-in” while they do business with you.

Paid Content 58

Paid Content Trends Examples Content Marketing 58

Webbiquity

APRIL 23, 2013

Sherri Liebo identifies the “5 Cs” that Cisco Services looks at to better listen to customers when creating and sharing marketing content, including Customers (“What are customers looking for?”), Corporate Content Marketing for Best in Class Results by Creative Marketing Channel. ’ Yawn.

Top of Funnel 100

Top of Funnel Paid Content Copywriting Content Marketing 100

Content Marketing Institute

OCTOBER 24, 2017

We’ve updated it and are sharing it now because video is only growing as a critical tactic for content marketers. However, to be successful, you need to understand the right ways to leverage video’s tremendous power. Video’s value proposition.

Top of Funnel 105

Top of Funnel Video Marketing Enterprise Management Tips 105

Hubspot

JANUARY 5, 2016

Starbucks was an early adopter of social media and today continues to use industry-leading photos to attract customers. Spotify now curates Discover Weekly, a customized playlist filled with songs an individual user has yet to uncover. Each post is packed with images, showcasing doodles straight from the desks of their customers.

Impressions 28

Impressions B2B Marketing Campaigns Microsite 28

DivvyHQ

NOVEMBER 22, 2017

Developing a feedback loop, agreeing to a healthy publishing cadence , and responding to customers in real-time all should happen fast. A haphazard content performance will only result in lost customers. This site lets you create custom memes. And the most important part? Nobody likes a crap concert.

Budget Programs 40

Budget Programs Work Management Marketing Management Software 40

Convince & Convert

DECEMBER 30, 2015

That’s why we recently launched a new feature for our content marketing editorial calendar tool that helps marketers plan any type of content they could possibly want to publish. Done mostly in the format of videos, Matt reads through Google users’ questions and simply answers them from Google’s perspective.

Webinar Metrics 167

Webinar Metrics Marketing Automation Services Work Management Paid Search Agency 167

Convince & Convert

SEPTEMBER 15, 2015

That’s why we recently launched a new feature for our content marketing editorial calendar tool that helps marketers plan any type of content they could possibly want to publish. Done mostly in the format of videos, Matt reads through Google users’ questions and simply answers them from Google’s perspective.

Webinar Metrics 168

Webinar Metrics Marketing Automation Services Content Work Management 168

Content Marketing Institute

DECEMBER 21, 2017

HANDPICKED RELATED CONTENT: Documentary Storytelling: 6 Examples From Brands That Nail It. Joining the plethora of cat videos and memes online is Meow Met , a Chrome extension that overrides the standard blank new tab page with a random cat from the Metropolitan Museum of Art’s online collection. hejhejnatalya Click To Tweet.

Examples 96

Examples Marketing AI B2B Marketing Content Marketing 96