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Scoop.it
MARCH 14, 2024
Both these strategies are treated as the be-all and end-all of the marketing world, but what happens when you leverage one of them (influencer marketing) to grow another (SEO)? The company consistently partners with up-and-coming influencers who get a PR package to review their leather jackets on various social media platforms.
Convince & Convert
SEPTEMBER 24, 2013
The kind of win-win marketing content that provides real value to readers, and promotes you and your business at the same time. The one thing that hasn’t changed, though, is the static nature of the content we create. Similarly, our content is like a one-night stand for our customers.
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Unbounce
JUNE 24, 2020
I’m not talking full-on paradigm shifts here. (“We We do our marketing… on the internet.”) I mean the sly, step-by-way manner in which new tech slides neatly into your existing stack and subtly reframes the game on you. Remember what collaborating on a document looked like ten years ago? Remember printed memos ?).
ClearVoice
SEPTEMBER 16, 2021
In 2020, Facebook announced its commitment to Black creators and small businesses that use their platforms to showcase their talents, products, and services. From passive income to creating a new way to bring in revenue for your freelancing business, these Facebook features will help spark additional creativity (and money).
Canadian Marketing Association
JANUARY 5, 2016
There has been a lot of buzz recently in the B2B marketing world about the power and purpose of content marketing as an important business and customer engagement tool. The communication of relevant messaging to your current and future customers is also integral to building your business brand. You start with why ?
Biznology
SEPTEMBER 17, 2013
The mirror can be brutal but we’re all able to see what we want to see. The mirror can be brutal but we’re all able to see what we want to see. Like all children, all brands, including your own personal brand, evolve outside of your control and oftentimes well outside your comfort zone.
RebelMouse
DECEMBER 13, 2023
While many individuals and businesses are still catching up to this transformative technology, marketers have swiftly embraced AI-powered tools as a pertinent part of their content strategy because organic search remains the main source of trackable web traffic and in the dominant position as a channel.
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