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Google Ads Retargeting: Everything You Need To Know

Optinmonster

Do you want to learn about Google ads retargeting, more commonly known as just remarketing? In this article, I comprehensively cover everything related to Google ads retargeting so you can get started with your remarketing ASAP. What Is Google Ads Retargeting? This involves identifying users based on their interaction with your website or app.

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Avoid these Top 5 Mistakes in YouTube Video Ads

Matchcraft

Click-Through Rate (CTR): The percentage of impressions that resulted in a click, calculated as clicks divided by impressions. Return on Ad Spend (ROAS): The return on investment for your ad campaign, calculated as the revenue generated by your ads divided by the total ad spend.

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Don’t Over-Target Your Campaigns (and yes, you read that right!)

Outbrain

This is true even when you’re not specifically opting in for “Interest Targeting”. This is a great way to scale your activity and improve ROAS. Make sure to check on both CTR and post-click KPIs (CVR, CPA, etc). Having said that, there is such a thing as “over-targeting”, and sometimes it can hurt us more than it can benefit us.

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Auto Advertising: What’s Ahead for Marketers

Outbrain

Imagine you’re shopping for a new car, and there’s one you’d really like to try. But instead of taking it out for a spin, you put on an AR headset and do a virtual test drive. That’s one of the emerging trends in the way people are buying cars, and it doesn’t stop there. The electric vehicle market is particularly robust: 2.6

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The Ultimate Guide to PPC

Hubspot

But if half of small business are using it, we just can’t afford to ignore this channel, no matter how perplexing. As a marketer, PPC is a skill that you should have in your toolbelt — or at least have a basic understanding of. This guide will help you grasp pay-per-click marketing in its entirety. When done right, PPC can earn you quality leads.

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PPC Consulting: Why It’s Essential for Business Growth

Single Grain

With fierce competition in the digital world, businesses need a proven ad strategy to stand out. Enter PPC consulting. Paid advertising is a powerful solution that can deliver up to 200% ROI. But without expert guidance, PPC can be challenging and costly. Now let’s dive into what a good PPC consultant can do to help your business grow.

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SMX East 2017 Day 1 – Online-to-Offline, Shopping, Display

QuanticMind

QuanticMind is covering the latest trends and tactics in paid search and digital marketing at SMX East 2017 from search publishers and expert practitioners. Here’s our list of the quick hits: >> Quick Links to Day 1 Session Recaps. Shopping Best Practices: “Bing in the Holidays” by Cady Condyles.