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5 Ways B2B Technology Companies Can Build PPC Negative Keyword Lists

KoMarketing Associates

Running a successful PPC campaign for a B2B technology company goes beyond coming up with a robust set of keywords to bid on. When negative keywords are added to a PPC campaign, ads will not be served if those words are part of the user’s search query. Not all technology companies can have the widespread reach of Apple or Google.

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10 PPC Metrics You Should Monitor in Google AdWords

LeadSquared

Maybe reading about the benefits of Google AdWords in the last chapter convinced you to start running ads. This is where different PPC metrics come into the picture. Only by identifying key PPC metrics, monitoring them regularly, and tweaking ads accordingly would allow you to get anywhere close to your objectives with AdWords.

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The Ultimate B2B Marketing Glossary

Envy

It's super important when you're running PPC campaigns. Dynamic Keyword Insertion is a cool Google Ads technique that lets you customize PPC ad content according to the searcher's query, in order to boost CTR. You get a choice for this one: GTM means either Google Tag Manager, or Go To Market.

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How to Detect and Improve Underperforming Content: A Guide to Optimization

Moz

Here’s a nice Google Trends graph that may change your mind: Google Trends screenshot for “content marketing” as a topic, set for worldwide interest. Over 90% of content gets no traffic from Google. Your content isn’t in the ideal format Google is prioritizing. Don’t believe me? Why content is key in SEO in 2020.

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Everything You Need to Know about PPC: Interview with Spectrum Search Marketing Founder, Bryan Larkin

GreenRope

Everything You Need to Know about PPC. Google releases new crawlers to better sort information and it's sometimes impossible to keep your website in line with them. So, I had the opportunity to ask search marketing expert, Bryan Larkin, a few questions about search marketing, and specifically, pay per click (ppc) marketing.

PPC 40
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Everything You Need to Know about PPC: Interview with Spectrum Search Marketing Founder, Bryan Larkin

GreenRope

Everything You Need to Know about PPC. Google releases new crawlers to better sort information and it's sometimes impossible to keep your website in line with them. So, I had the opportunity to ask search marketing expert, Bryan Larkin, a few questions about search marketing, and specifically, pay per click (ppc) marketing.

PPC 40
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Everything You Need to Know about PPC: Interview with Spectrum Search Marketing Founder, Bryan Larkin

GreenRope

Everything You Need to Know about PPC. Google releases new crawlers to better sort information and it's sometimes impossible to keep your website in line with them. So, I had the opportunity to ask search marketing expert, Bryan Larkin, a few questions about search marketing, and specifically, pay per click (ppc) marketing.

PPC 40