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100 Important PPC Statistics That Will Impact Your Search Ads

Atomic Reach

There is always debate among marketers what the effective uses of a marketing budget are. With popular platforms such as Google Ads and Facebook offering incredible targeting for specific consumers and their budget-friendly pricing, it's no wonder that 74% of businesses are investing in PPC. SEO Tribunal ). Wordlead ).

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Media 2020: The Marketer’s Guide to the Present and Future of the Internet

Contently

For digital marketers, this is what advertising looked like for much of the internet’s early history: website display ads. The creator of that first banner ad in HotWired claims it had a 44 percent click-through rate (CTR). Today, digital marketing is much different. Today, digital marketing is much different.

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The Mobile Marketing Platform Problem with Programmatic

Content Standard

Mobile is indisputably the next big marketing platform. As eMarketer predicts , US mobile programmatic ad spending will reach $9.33 Moreover, mobile usage has surpassed desktop in the US: Sixty percent of activity on digital platforms occurs on smartphones and tablets, according to comScore.

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The Mobile Marketing Platform Problem with Programmatic

Content Standard

Mobile is indisputably the next big marketing platform. As eMarketer predicts , US mobile programmatic ad spending will reach $9.33 Moreover, mobile usage has surpassed desktop in the US: Sixty percent of activity on digital platforms occurs on smartphones and tablets, according to comScore.

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What Is Native Advertising? Definition, Components, Benchmarks, & Best Practices with Examples

Martech Advisor

According to eMarketer , the native ad spend in the US alone will climb up to $52.75 It’s impossible to log in to social media sites such as Facebook, Twitter, LinkedIn, or Instagram and not find posts labeled Sponsored. An example of a Social Media Native Ad on Facebook. Mobile Native Ads. billion by 2020.

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Media 2020: The Marketer’s Guide to the Present and Future of the Internet

Contently

For digital marketers, this is what advertising looked like for much of the internet’s early history: website display ads. The creator of the banner claims that first banner ad in HotWired had a 44 percent click-through rate (CTR). Today, digital marketing is much different. Today, digital marketing is much different.

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Email isn’t dead, but it sure is low on gas

Heinz Marketing

As a marketing vehicle, that makes email a bit of a clunker. And as marketers, it’s partly our fault. Email’s engagement is declining because marketers have been riding it like they stole it. 17% decline in click-to-open – eMarketer. 65% of time on smartphones communicating – eMarketer.