SalesIntel

FEBRUARY 20, 2023

We will have a segment at the end of this for you to get your questions answered. Effectively, we listen to companies, companies that you want to sell to, or companies that maybe are already your customers. ” 67% discuss pipeline cross functionally just once a quarter or less. Looking forward to today. Thank you, Mike.

Intent Data 52

Intent Data Marketing Analytics Tools Ideal Customer Profiles Intent 52

chiefmartech

DECEMBER 27, 2016

Vertical competition presents a greater strategic threat than horizontal competition. Whatever problem you need to solve or marketing fantasy you’d like to indulge, there’s someone telling (selling) you that the answer is AI. Microservices & APIs (and open source) form the fabric of marketing infrastructure.

Marketing AI 85

Marketing AI Enterprise Management Work Management Marketing Management 85

Engagio

SEPTEMBER 23, 2019

Account Journey Multi-Touch Attribution. Every organization has different approaches to the way they market and sell — and being able to configure the yardstick in a way that makes sense to your organization is a key requirement to make it successful. Industry: which verticals move best through the funnel? ConVersion Rate.

Sales Management 103

Sales Management Multi-Touch Attribution Lead Ranking Top of Funnel 103

QuanticMind

OCTOBER 24, 2017

Google ran an independent study with 140+ advertisers across multiple verticals. Using cross-channel metrics to measure store visits and sales. Taking action on this data with “actionable optimization” through such channels as search, display, Maps, Shopping and YouTube. They are also available for display.

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

ClearVoice

DECEMBER 18, 2023

The segmentation and prioritization of target accounts in ABM based on potential sales revenue. What engagement rate per content channel will help you reach your revenue goal? Other attributes like business size and industry vertical may also be used to decide the best advertising content. Buyer Personas. Account Tiers.

Account Based Marketing 52

Account Based Marketing Demand Generation Ideal Customer Profiles ABM 52

ClearVoice

DECEMBER 18, 2023

The segmentation and prioritization of target accounts in ABM based on potential sales revenue. What engagement rate per content channel will help you reach your revenue goal? Other attributes like business size and industry vertical may also be used to decide the best advertising content. Buyer Personas. Account Tiers.

Account Based Marketing 52

Account Based Marketing Demand Generation Ideal Customer Profiles ABM 52

DealSignal

JANUARY 25, 2023

For example, if your company sells multiple SaaS solutions, the alignment shouldn’t stop at just sales and marketing. It’s a good idea to involve product managers, R&D teams, business development, and other departments that work closely with the solutions you are selling.

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing & Strategy 52

Valasys

AUGUST 9, 2019

Google is the most popular search engine network across the globe & time & again has kept abreast with the evolving researching habits of the prospects as well as has also assisted the marketers with segment-based targeting of prospects. These days, the prospects with long fostered digital footprints are easier than ever to target.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

chiefmartech

AUGUST 14, 2017

Ryan Scott , VP of digital operations and innovation at Keurig Green Mountain , will describe how they leverage a multi-vendor martech stack to deliver customer engagement from pre- to post-purchase, using contextual email and real-time engagement on Keurig Green Mountain’s website and beyond. The “how” without the hype.

Work Management 46

Work Management Marketing Management Planning Marketing Automation Services 46

SnapApp

DECEMBER 14, 2016

Segment these campaigns based on each persona of yours and speak to their unique needs. Don't just sell - genuinely listen, understand and provide tailored support through the use of clever lead nurturing. Tell your story using all available multi-media. CEO at Vertical Measures. Be yourself, help others and add value.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Convert

APRIL 12, 2022

You can take the concept of A/B testing and apply it to every channel you use and interaction you have with your audience. But it’s important to understand e-commerce A/B testing is different compared to other verticals like B2B SaaS. You’d be surprised how easy it is to sell more to people that are already buyin g.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52

Convert

APRIL 12, 2022

You can take the concept of A/B testing and apply it to every channel you use and interaction you have with your audience. But it’s important to understand e-commerce A/B testing is different compared to other verticals like B2B SaaS. You’d be surprised how easy it is to sell more to people that are already buyin g.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52

Martech

FEBRUARY 25, 2022

Automated journey programs enables marketers to execute at scale automated, multi-step campaigns across the entire customer journey (email, SMS, mobile push, social, web). Social campaigns enable marketers to reach existing segments in social channels or to expand to reach new contacts that resemble existing profiles.

Marketing Automation Services 118

Marketing Automation Services Enterprise Management Work Management Marketing Management 118