Digilant

AUGUST 10, 2023

Simply put, programmatic advertising is the practice of using technology to automate the buying and selling of ad impressions on media. DSPs and SSPs collaborate to automate the buying and selling of digital advertising inventory by integrating with ad exchanges, enabling real-time bidding, and facilitating data sharing for optimization.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Digilant

AUGUST 10, 2023

Simply put, programmatic advertising is the practice of using technology to automate the buying and selling of ad impressions on media. DSPs and SSPs collaborate to automate the buying and selling of digital advertising inventory by integrating with ad exchanges, enabling real-time bidding, and facilitating data sharing for optimization.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Convince & Convert

SEPTEMBER 14, 2010

If we can reliably identify a person across Twitter, Facebook, YouTube, Yelp and elswhere, we can then segment not only for the demographics of the consumer in question; we can tailor content for the mode they are in where we reach them. Pick a set of psychographic properties that are predictive of future customer value.

Social Media 123

Social Media Work Management Marketing Management Media 123

Hubspot

DECEMBER 22, 2015

You can sell tickets to local events, sponsor your own events, and work with local advertisers. Cross-check your lists with a third party data provider, if there is one available (it will vary by region and industry). When it comes to ad targeting, demographic data is only one piece of the puzzle. Build Audience Profiles.

Mobile Advertising 28

Mobile Advertising Psychographics Ideal Customer Profiles Cross-Selling 28

Sprout Social

FEBRUARY 13, 2023

In this article, we’re giving you the tools to master customer data management on social media, so you can open up the door to gaining actionable business insights, improving cross-collaboration and delivering more effective sales and marketing strategies. What is customer data management?

Social Media 103

Social Media Marketing Management Ideal Customer Profiles Psychographics 103

Unbounce

AUGUST 6, 2021

“How Can I Make Sure I Appeal to Every Customer Demographic?”. For example, your company might be selling a SaaS product and dump your customers into buckets marked “marketers,” “founders,” and “business owners.” It’s true! ” But so much opportunity is lost from this approach! Image Source.

Landing Pages 144

Landing Pages Research Top of Funnel Marketing Analytics Tools 144

QuanticMind

OCTOBER 24, 2017

Using cross-channel metrics to measure store visits and sales. These extensions give more cross-channel reach to your ad listings. New reporting tools: Demographic reporting – This will show which groups are more likely to visit stores. They are also available for display. 8 Hidden PPC Reports to Find Out .

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40