InsightSquared

DECEMBER 20, 2019

This year at InsightSquared, we covered a variety of topics in our webinars, from RevOps process and rep coaching to marketing attribution and pipeline management. Keeping tabs on all this great content is never easy, so we’ve compiled a Best of List with top webinars from our team and partners, to guide you into the new year!

Webinar Metrics 156

Webinar Metrics Marketing Attribution Forecasting Lead Ranking 156

Act-On

APRIL 29, 2024

Lead scoring tools for marketing can help you build better relationships with prospective cusotmers. Lead scoring tools: Marketing automation Unlike lead enrichment, marketing automation tools are a must-have: your marketing automation platform is where your lead scoring actually happens.

Lead Ranking 167

Lead Ranking Lead Scoring Marketing Automation Services Marketing Qualified Leads 167

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

ClickZ

JANUARY 22, 2020

30-second summary: By simply adopting marketing automation technology, a company can significantly free up a marketers time and enable them to focus on more important revenue building projects as these tools can help to automate numerous repetitive tasks such as emails, campaign management, website analysis and social media marketing.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

eTrigue

FEBRUARY 2, 2022

So while email marketing is powerful, it could use a boost of automation. Let’s Talk Automation Marketing automation builds on basic email marketing by providing a means to deliver mass customization of your messages to reach the right person, at the right time and to track the results.

Marketing Automation Services 78

Marketing Automation Services Marketing Automation Email Marketing Automation 78

Martech

FEBRUARY 28, 2022

The perspective has been this: “We have this marketing automation platform. We’re going to build a few automations and then go on to something really challenging.” That’s why companies should invest in an email marketing automation program that can recognize and act on them. Precise metrics.

Marketing Automation Services 129

Marketing Automation Services Intent Marketing Automation Email Marketing 129

Zoominfo

JULY 2, 2020

While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Marketing automation is beneficial. What is Marketing Automation, And Why is it Important? How Does Marketing Automation Work?

Marketing Automation Services 113

Marketing Automation Services Marketing Automation Automation Work Management 113

SmartBug Media

FEBRUARY 7, 2022

With HubSpot, marketers have access to many tools that can make our lives easier. From its easy-to-use content management system (CMS) to a robust customer relationship management (CRM) platform, HubSpot provides many different ways for sales teams and marketers alike to drive results. Use a smart list.

Marketing Automation Services 95

Marketing Automation Services Hubspot Marketing Automation Features 95

GreenRope

MAY 26, 2021

How to Use CRM and Marketing Automation to Connect With Customers In 2021. As a marketer, your job is to keep customer numbers healthy and create a lasting impression of your company. CRMs and Marketing Automation is a perfect match and the secret formula behind most successful marketing initiatives.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation CRM Automation 52

Martech

FEBRUARY 3, 2022

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering many benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. What marketing automation capabilities are most critical to our business?

Marketing Automation Services 98

Marketing Automation Services Work Management Marketing Management Marketing Automation 98

Martech

FEBRUARY 9, 2022

Marketing automation platforms are often at the center of the marketing organization, but with capabilities that go beyond your average email platform often come steeper prices and a sharper learning curve. Have we outgrown our current marketing system? Do your sales reps need real-time access to marketing data?

Marketing Automation Services 98

Marketing Automation Services Work Management Marketing Management Marketing Automation 98

SmartBug Media

JULY 22, 2020

Although there’s no silver bullet, marketing automation can be a senior care marketer’s best friend when it comes to increasing lead generation while saving precious time and effort. Why Use Marketing Automation to Increase Lead Generation in Senior Care? Scale Your Marketing. Sales and marketing alignment.

Marketing Automation Services 111

Marketing Automation Services Lead Generation Marketing Automation Automation 111

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Automation Marketing Management 40

SendinBlue

APRIL 19, 2021

Successful B2B marketing automation requires thought and preparation but once up and running, can do serious heavy lifting for your sales funnel. Now you might be wondering how exactly one should use marketing automation for B2B. What are the most effective B2B automation techniques and tactics for nurturing leads?

Marketing Automation Services 95

Marketing Automation Services Top of Funnel Marketing Automation B2B Sales 95

Customer Experience Matrix

NOVEMBER 30, 2011

CRM integration is a fundamental feature of marketing automation. Sadly, most marketers pay little attention to these nuances until they've already selected a product. If you’re planning to buy a marketing automation system, be sure to download it from the Raab Guide site (free with registration) and take a look.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation CRM Features 120

Webbiquity

JULY 12, 2016

Marketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed. Marketing can’t be automated.) Here are 14 of the best marketing automation tools based on their popularity with reviewers. 1) Marketo.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

LeadSloth

SEPTEMBER 8, 2010

Forrester recently released a vendor evaluation for midmarket CRM vendors. If you look at Marketing Automation systems, the best supported CRM system is Salesforce.com. However, Forrester states that Microsoft Dynamics CRM may actually be a better CRM product. What does CRM integration mean?

Salesforce.com 100

Salesforce.com Marketing Automation Services Marketing Automation CRM 100

Act-On

SEPTEMBER 25, 2023

Use software as a tool to align sales and marketing departments. Integrating your CRM and MAP Sales teams live and die by their CRM. And marketing teams depend on a solid marketing automation platform (MAP) to deliver personalized content at scale. When the two platforms work together, magic happens.

Marketing Automation Services 143

Marketing Automation Services Software Top of Funnel Process 143

Act-On

APRIL 10, 2024

Rethinking Your Marketing Automation Migration Strategy Proven strategies to reduce risk, accelerate “time-to-live,” and optimize performance. Marketing and sales teams usually manage lead scoring within their marketing automation and CRM software, and lead metrics are divided into two categories: implicit and explicit.

Lead Ranking 187

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 187

ANNUITAS

MARCH 17, 2015

You’ve vetted the vendors, selected your features, sized your database and scheduled your implementation; you are now ready to deploy your marketing automation platform, right? Without the correct staffing your marketing automation investment might as well be a car that sits in the garage, collecting dust.In

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Work Management Automation 100

Valasys

MARCH 13, 2023

That’s where email marketing automation comes in as a powerful tool to build strong customer relationships and drive organic revenue growth. By utilizing email marketing automation, businesses can create personalized email campaigns triggered at various touchpoints along the customer journey. (The

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Email Marketing Automation 52

KoMarketing Associates

NOVEMBER 10, 2020

The most popular forms of martech used by marketers are CRM (100%), marketing automation (98%) and webinar (88%). Nearly 26% said that they would boost their investment by between 11% and 20%, while 16% of respondents said they would do so by between 1% and 10%.

Advertising Channels 293

Advertising Channels Digital Transformation Statistics Custom Publishing 293

Jackie Walts

SEPTEMBER 2, 2020

Marketing automation instances can be like dirty closets. Here are my tips: First, never give responsibility for your marketing automation to just one person. Always have a marketing automation lead, a backup and a manager who are all trained to use your software. The first thing to teach the backup team?

Marketing Automation Services 66

Marketing Automation Services Marketing Automation Automation Organization 66

ClickZ

OCTOBER 20, 2020

It’s important to market to a specific group of customers rather than promoting products or services to the void, as it would defeat the purpose of lead capture and could have a reverse effect on business growth. SEO assistance is a game changer in the CRM industry. Essential marketing features of a CRM. Lead generation.

Marketing Automation Services 85

Marketing Automation Services CRM Automation Marketing Management 85

Hinge Marketing

DECEMBER 12, 2019

There’s a good amount of complexity to work through in understanding marketing automation (MA) for professional services firms— with countless products featuring a constantly-evolving array of capabilities and features. The Major Trends in Marketing Automation. Adoption of marketing automation is spreading.

Marketing Automation Services 92

Marketing Automation Services Enterprise Management Work Management Marketing Management 92

Lake One

JULY 28, 2020

With marketing automation, you can serve the right content to the right person at the right time – at scale. And not to mention, it just might be my favorite tool in our marketing tech stack. . So, how does marketing automation apply in the real world? What is B2B Marketing Automation? Lead Scoring.

Lead Ranking 52

Lead Ranking Marketing Automation Services Marketing Qualified Leads Marketing Automation 52

Lead Liaison

SEPTEMBER 27, 2016

This is the fifth installment in the series How to Run a Webinar. The next step is to consider using your marketing automation software to help you with the entire process. A marketing automation system can help you automate your webinar and create a repeatable model to use for future webinars.

Marketing Automation Services 48

Marketing Automation Services Webinar Metrics Marketing Automation Lead Liaison 48

GreenRope

FEBRUARY 14, 2022

Why Companies Don't Adopt Marketing Automation and How GreenRope Can Help. Many companies need a marketing automation tool, but oftentimes they feel like a CRM/ automation software will be too difficult to adopt. There are many barriers stopping companies from adopting automation platforms.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Management Paid Search Agency 52

BenchmarkONE

NOVEMBER 14, 2019

Seventy-nine percent of high-performing companies have been using marketing automation for at least three years. Using marketing automation software has numerous benefits for your marketing and sales departments. What Are You Looking to Automate? The 10 Best Marketing Automation Platforms to Consider .

Marketing Automation Services 66

Marketing Automation Services Marketing Management Paid Search Agency Advertising Agencies 66

Lattice

JUNE 14, 2016

Accelerate sales by providing deep insights gathered from millions of data sources, and populate that data within CRM dashboards. Use integrations with marketing automation to feed pre-built segments into hyper-targeted campaigns. Interested in learning more?

Account Based Marketing 100

Account Based Marketing ABM Marketing Automation Analytics 100

ANNUITAS

JANUARY 8, 2015

Now that you’ve selected your marketing automation platform (MAP), it is time to implement. Marketing automation is not a one size fits all approach and each implementation must be done to align with the current business systems and processes currently in place. Perhaps a webinar or data enrichment vendor?

Marketing Automation Services 100

Marketing Automation Services Resource Management Marketing Automation Work Management 100

Litmus

FEBRUARY 17, 2022

To help provide some guidance, we asked some email marketers experienced in email personalization to share their insights. Didn’t make the live webinar? We’ve highlighted some questions from the webinar, along with our responses, below. We recorded the whole thing. Watch the recording here: Q&A.

Webinar Metrics 83

Webinar Metrics Work Management Personalization Marketing Management 83

Ontraport

APRIL 29, 2020

What is marketing automation software? Marketing automation software is a set of technology tools that enable marketers and business owners to deliver, test, measure and improve personalized communication and experiences to a larger audience than they possibly could do manually. What does that mean?

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Automation Work Management 98

ANNUITAS

JULY 30, 2015

When I think about starting my career in marketing automation, I think of the complete confusion of how everything should be setup. This wasn’t just for our marketing team — it included our CRM admins, the sales team, communications and so many other parties. Start simply with the basics. Resources Are Key-.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Lead Ranking Automation 100

SpotMe Blog

SEPTEMBER 21, 2021

SpotMe is pleased to announce their new solution for webinars, completing their end-to-end B2B event marketing platform. SpotMe customers can now host unlimited webinars powered by SpotMe’s Studio technology. Create : Custom branded webinars with interactivity in a modern web and mobile experience.

Enterprise Management 52

Enterprise Management Webinar Metrics Marketing Management Marketing Automation Services 52

Litmus

NOVEMBER 9, 2020

We invited Helen Lillard and Cristal Foster, two of our friends from Oracle, to talk through just that in our Trends Shaping the State of Email in 2021 webinar. Didn’t have a chance to watch the webinar live? A big thank you to everyone who chimed in during the webinar with a question! Don’t worry.

Webinar Metrics 114

Webinar Metrics Trends Marketing AI Budget Programs 114

GreenRope

OCTOBER 28, 2021

5 Ways to Improve Your Email Marketing with CRM. 81% of B2B marketers say their most used form of content marketing is email newsletters. Content Marketing Institute , 2020). 31% of B2B marketers say email newsletters are the best way to nurture leads. Content Marketing Institute , 2020).

CRM 52

CRM Work Management Sales Qualified Leads Marketing Management 52