Emotion vs Education: Comparing Persuasive Advertising and Informative Advertising
TrustRadius Marketing
APRIL 18, 2019
In the B2C space, this could look like discounts and rewards driving customer loyalty. When websites offer valuable advice for free, readers feel a connection or loyalty to these websites. Like celebrities, influencers have leverage over the opinions of their engaged audiences. They feel like they have to give something back.
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