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5 Ways B2B Marketers Can Use CRM for SaaS Customer Retention

Spiralytics

This is where you’d want to extend CRM use rather than keep it to store customer data. Surely, you’d use CRM basics to manage leads and track sales. But there’s much more you can do with CRM to drive customer retention. We have some tactics to share that help harness your CRM into a powerful customer retention engine.

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How to create a complaint management system to protect your brand reputation

Sprout Social

In this article, we’ll provide a breakdown of a complaint management system and offer tips to improve your reputation managemen t processes. Complaint management is the process of handling customer complaints within an organization. What is the importance of a complaint management system? What is complaint management?

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How to Use Big Data to Improve Customer Service

Biznology

The goal of any user-oriented organization is to build an omnichannel customer service strategy. However, this data is all siloed across various digital platforms and sent to different departments, including sales, marketing, and customer support. A CRM system helps you close the customer service gap.

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Customer Engagement Software and Strategies for Enterprises

TrustRadius Marketing

Good loyalty programs partner with other organizations to offer perks, discounts, and even cash back. Customer Support for Enterprises. Customer support is important for any business, but the stakes are even higher for an enterprise. Enterprise Knowledge Bases. That’s where having a strong CRM tool comes in.

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CRM Software Selection Guide?

TrustRadius Marketing

The hardest part of choosing a CRM is knowing what to look for and consider. What is a CRM? Customer relationship management ( CRM ) software solution provides small businesses and major enterprises with services to improve workflows. What are the Benefits of Using CRM Software?

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Event Registration Software: 13 Top Picks For Your Events [2023]

SpotMe Blog

With so many options out there, we’ve reviewed 12 of the best event registration software platforms based on features like customization, ease of use, reporting and analytics, and more. Event registration software helps event organizers manage attendees for conferences, congresses, satellite symposia, investigator meetings, and more.

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The Mets, Red Sox, New York Times and more in this week’s martech AI roundup

Martech

The New York Times reports “Google is testing a product that uses artificial intelligence technology to produce news stories, pitching it to news organizations including The New York Times, The Washington Post and The Wall Street Journal’s owner, News Corp.” Satisfi Labs added the Context LLM Response System to its conversational AI platform.