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Our Favorite Marketing Automation Features in HubSpot

SmartBug Media

With HubSpot, marketers have access to many tools that can make our lives easier. From its easy-to-use content management system (CMS) to a robust customer relationship management (CRM) platform, HubSpot provides many different ways for sales teams and marketers alike to drive results.

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What is CRM?

Spiralytics

The dawn of the technological age has pushed forward an array of marketing techniques in the digital realm. Numerous technologies, such as PPC platforms, CMS systems, email marketing tools, and marketing automation , have made life easier for both markets and their audiences. But what is CRM software?

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Questions To Ask When Evaluating Marketing Automation Tools

SmartBug Media

You’re on the hunt for a marketing automation tool? Marketing automation tools, such as Marketo , Eloqua , HubSpot , Pardot , and Act-O n, are all powerful support systems, but ultimately, choosing an automation tool comes down to what are the must-have elements for your business goals? Integration with a CRM?

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How To Integrate Intent Data Into Your Martech Stack

NetLine

We’ve identified four key components of a martech stack that enables marketers to effectively use intent data to its fullest potential. Image by Iconics Avenue via Pixabay CRM and Marketing Automation Platforms : This is the backbone of your martech stack.

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What Is Digital Experience Software in 2022?

TrustRadius Marketing

Digital experience software-as-a-service (SaaS) is the fusion of content management systems ( CMS ) and customer relationship management ( CRM ) software into one tool or platform. Monolithic DXP are sometimes also called Legacy DXPs because their core is a legacy CMS, which is an outdated content management system.

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Headless Commerce: Elevate User Experience with Unique Online Stores

Huptech Web

With the front end decoupled from the back end, businesses can leverage a headless CMS (Content Management System) or a custom-built front-end solution to deliver engaging and personalized user interfaces. 3 Enables seamless integration with other systems and technologies, such as CRM, ERP, and marketing automation tools.

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Approaching AI + GTM Through a Strategic Lens — Powering Your Perpetual Growth Engine vs. Applying AI to Perpetuate “Random Acts”

ANNUITAS

.’ Once you dig into the details, however, you realize these additions often fall into the following two categories: On one hand, we see a number of tactical end-user productivity enhancements, powered by AI — all focused around use cases that are certainly beneficial, but ultimately won’t be game-changing for your go-to-market.