How to choose third-party data segments based on your campaign’s goals
Choozle
APRIL 20, 2021
When advertising online, it can be challenging to find segments of people who you want to target. To gauge the size of a segment ask yourself, “What percentage of the 300MM people in the USA do I want to advertise to?” CPM: $1 – $3. CPM: $1.03. CPM: $1 – $5. CPM: $1.03. CPM: $3 – $10.
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