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10 PPC Metrics You Should Monitor in Google AdWords

LeadSquared

When I started running ads, the number of metrics available to me in AdWords were overwhelming – estimated bid, quality score, CPC, CPM and at least a 100 more things. Eventually, it’s obvious that a lower CPC = lower cost of conversion and high-quality clicks = higher quality leads. 2) Click Through Rate (CTR).

Adwords 52
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COVID-19’s Effect on Media Consumption (And 5 Trends to Note)

Outbrain

Graph: Mobile Traffic View Mid-Pandemic; Reviewing Weekly Pageview Trends. Our network is made up of publishers, media outlets, and mobile carriers of all shapes and sizes. One strength we’re well known for in the native advertising space is our exclusive partnerships with the most recognized media companies in the world.

Trends 57
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[COVID-19] What’s Happening Online While You’re Inside?

Outbrain

This is apparent by the steady increase in Click-Through-Rates (CTR), which are up 24% since the week of March 1st on Mobile devices. However, not all aspects of Advertising are trending up, in fact, the average Cost-Per-Click (CPC)- since the beginning of March has declined by 25% for all buyer types for native ads — a good decline.

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Will Your SEO Strategy Be Impacted By Google’s Removal of Right-Hand-Side Ads on SERPs?

Content Standard

As Search Engine Watch noted, “For Paid Search advertisers the change will certainly drive up average CPCs [cost per click] as the competition for the top slots increases. Though they differ per campaign, Google has reported the average CTR (click-through rate) is around 2 percent. Is it reaching your mobile audience?

SERP 40
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Will Your SEO Strategy Be Impacted By Google’s Removal of Right-Hand-Side Ads on SERPs?

Content Standard

As Search Engine Watch noted, “For Paid Search advertisers the change will certainly drive up average CPCs [cost per click] as the competition for the top slots increases. Though they differ per campaign, Google has reported the average CTR (click-through rate) is around 2 percent. Is it reaching your mobile audience?

SERP 40
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SMX East 2017 Day 1 – Online-to-Offline, Shopping, Display

QuanticMind

Reporting & Analytics: “Must-Have Reports for Search Advertisers” by Bradley Giddens. Google ran an independent study with 140+ advertisers across multiple verticals. Google also found that mobile generates 160% more incremental visits compared to desktop or tablet.

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187 Online Advertising Statistics: Privacy, In-App, PPC, Social and More

Single Grain

Online advertising statistics can help you execute and manage a much more effective digital marketing campaign. In this article, we will dive into the world of online advertising, including general online advertising, video advertising, social media advertising, and more. of global advertising efforts.