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Podcast Advertising: 5 Experts Reveal Their Secrets

Hubspot

Use podcasting for brand awareness, not lead generation. Here are the key takeaways: Rather than being a tool for lead generation, podcast advertising is a tool for gaining exposure and brand awareness. Ads can be sold on a cost per mille (CPM) or cost per acquisition (CPA) rate. Image source: AdvertiseCast.

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Why we care about performance marketing

Martech

Leads – The advertiser pays a fixed amount for each lead generated. For example, an advertiser might pay a lead generation fee plus a percent of sale commission to their performance marketing partner. It’s also worthwhile to monitor your CPA along with lead quality and/or sales volume.

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YouTube ads for beginners: All you need to know about YouTube advertising

Sprout Social

CPM (cost per impression) — pay after your ad has been viewed 1,000 times). CPA (cost per action) — pay when someone takes an action, like clicking on your ad or website). Use these for brand awareness, product consideration, lead generation and conversions. Then it’s time to talk about costs.

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How to Reduce Costs of My Paid Search Campaigns

SmartBug Media

CPC, CPM (cost per 1000 impressions), CPA, cost … so many monetary metrics to track and optimize. If your goal is lead generation, make sure the form is at the top. How do we lower the cost on these crazy acronyms? Simple: lower the budget. Done, right? The landing page experience plays a large role in quality score.

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Digital Advertising Goal Setting 101

illumin

Lead Generation. Impressions (CPM). Shopping Cart View / Lead. Action (CPA). Impressions (CPM) / Lift Test. Lead Generation. Cost Per Lead (CPL). Some will correspond with the various stages of the consumer journey but they are not limited to just those, let’s take a look: Awareness.

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Retargeting; An Internet Marketing Tactic to Increase Conversions Rates & Leads

NuSpark Consulting

For lead generation, conversion optimization, and lead nurturing strategies, retargeting may be the overlooked child, but there’s no question it can be very effective and an efficient tactic to bring prospects back to your website or content. DSPs optimize the retargeting campaigns in order to achieve the target CPC and CPA.

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Retargeting; A Internet Marketing Tactic to Increase Conversions Rates & Leads

NuSpark Consulting

For lead generation, conversion optimization, and lead nurturing strategies, retargeting may be the overlooked child, but there’s no question it can be very effective and an efficient tactic to bring prospects back to your website or content. DSPs optimize the retargeting campaigns in order to achieve the target CPC and CPA.