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Why we care about performance marketing

Martech

Performance marketing refers to a variety of online advertising programs where parties are paid when a specific action is completed. However, it isn’t limited to that, encompassing any marketing approach that’s tied to a specific action. Get the daily newsletter digital marketers rely on. What is performance marketing?

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The 8 Things You Must Do to Improve Your Sponsored Social Ads

Convince & Convert

As organic reach dwindles, social media ads are becoming more and more appealing to marketers. By paying per impression, you can optimize your CPM to just $0.02 Ensure you’re contributing to your strategic marketing goals by including tracked URLs in the description and end of your video. First, focus on the story, not the sale.

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Why ABM Is Your Small Team's Secret Weapon

Hubspot

We're all too familiar with the dilemma most marketers face: higher expectations, and fewer resources. Plus, there's a lot of rhetoric around marketing strategies and buzzwords that seem complex and hard to implement, only making the water murkier. In essence, account-based marketing is just a smarter way to do B2B marketing.

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Digital Advertising Goal Setting 101

illumin

Impressions (CPM). Action (CPA). Impressions (CPM) / Lift Test. This blog post was inspired by our upcoming Attention: The New Currency tour, where we will be speaking at a number of upcoming events. Complimentary KPI. Consideration. Clicks (CTR). Favorability. Page Interaction. Shopping Cart View / Lead. Online Sales.

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10 Things That Can Destroy an Email Marketing Program

Online Marketing Institute

); //. Marketing News & Expert Advice. SES Events. Strategies Data-Driven Marketing Marketing Automation Marketing to Latinos Conference Call Local Retail Sports & Entertainment Politics & Advocacy Automotive CPG Financial Services Healthcare & Pharma Agency Spotlight. Live Events.

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How to Launch a TikTok Ads Campaign for E-commerce

Single Grain

Few e-commerce marketers can deny the power of Facebook Ads for delivering traffic and sales. In this context, e-commerce marketers have no choice but to find new acquisition channels. Assets : Store and manage your events data, creatives, audiences, and catalog. For some, TikTok has been the answer to their prayers.

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Why Host a Blog on Your Corporate Website?

Online Marketing Institute

Mark joined the interactive marketing fray in early 2000 in business development with Lycos/Wired Digital and then AOL Time Warner. › Home › Column › Search › SEO Why Host a Blog on Your Corporate Website? a leading SEO company headquartered in Dallas, TX, with offices in Overland Park, KS and Clearwater Beach, FL.