Portfolio Bidding: A Breakdown of the PPC Bid Optimization Technique
QuanticMind
MAY 28, 2019
But just in case, we’ll go on… Portfolios are groups of assets, and in search engine marketing, these assets are the keywords and “publisher objects” that you can apply bids and bid strategies to. So by way of example, let’s say you want your keyword group to maintain 220% ROAS while maximizing revenue.
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