The subtle art of strategic planning in B2B marketing
Exo B2B
SEPTEMBER 19, 2023
For both us and our customers, strategic planning in marketing is a demanding, methodical but oh-so-essential process. Here’s an overview of the key stages we focus on: 1- B2B strategic marketing analysis Before you can chart a course, you need to know where you are. See picture below. This is B2B after all!
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