Remove Cost per Acquisition Remove Price Remove ROAS Remove Tactics
article thumbnail

6 SEO KPIs Every Search Marketer Should Know

Hubspot

Cost-per-click (CPC). Cost-per-click (CPC) is the amount that you'll pay for each click on your ad. You set your CPC at the maximum price you are willing to pay per click on your ad. Cost per acquisition (CPA). Return on ad spend (ROAS). Paid Search KPIs.

article thumbnail

choozlechat: Learning from your holiday marketing strategies with Megan Dyer

Choozle

Similarly, using awareness-based tactics early on allows you to build your retargeting pool so that it’s larger during Q4 when many are trying to make the biggest impact with key, already-engaged audiences. Although prices are up, people are highly active within the market.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why ABM Is Your Small Team's Secret Weapon

Hubspot

ABM is a Mindset, Not an Isolated Tactic. While ABM is often ranked among tactics like 'email marketing' or 'display advertising' or 'social media marketing', it's actually more of a mindset. This will look like CTR, CPM, CPA, CTOR, etc. Follow up speed matters in this digital, always-on world. Get Started With Air Cover.

article thumbnail

Why is My PPC Performance Bad? Part III: How to Ensure You’re Optimizing Towards the Correct Metric

QuanticMind

As an example, if your business goal is to achieve a monthly ROAS of 150%, revenue should be a part of your optimization metric, meaning you would increase bids on keywords generating more revenue, and decrease bids on keywords generating less revenue. Profit Maximization, CPA, Brand Presence, etc?)

PPC 40
article thumbnail

choozlechat: programmatic for brands with Mack Leahy, AKIRA

Choozle

ML: Accessibility & pricing, ease of getting started, and set up. On a more tactical level, it’s really important to our team that we control how we retarget our potential customers, especially when it comes to the messaging. Learn about location-based tactics geofencing & framing, and how to activate them in Choozle.

article thumbnail

choozlechat: programmatic for brands with Mack Leahy, AKIRA

Choozle

ML: Accessibility & pricing, ease of getting started, and set up. On a more tactical level, it’s really important to our team that we control how we retarget our potential customers, especially when it comes to the messaging. Learn about location-based tactics geofencing & framing, and how to activate them in Choozle.

article thumbnail

Ecommerce Advertising Strategy: How We Doubled PPC Sales for ThinSlim Foods (w/ a 3X ROAS)

Single Grain

But although they were getting a good ROAS, they weren’t able to increase conversion volume with their account structure. They were unable to scale paid social and search performance to get more conversion volume while maintaining a performance goal of 3 ROAS. while maintaining our ROAS performance goal. and scale sales by 1.7X

ROAS 105