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Seven Expert Search Engine Marketing Guides

Webbiquity

SEM, paid search, PPC) is a powerful complement to SEO and an effective tactic on its own. Share this on Facebook. Done properly, search engine marketing (a.k.a. Dynamic Landing Pages by PPC Hero. Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us. Share this on FriendFeed. Post on Google Buzz.

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How to Get Found on The Web

BenchmarkONE

Keep in mind that broader terms will be harder to own. Once you have your terms in mind, double-check them against two things: competitiveness and volume. This requires a year-round, long-term commitment to content creation. Search Engine Marketing (SEM). One caveat of SEM is the ad factor.

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The Ultimate Guide to PPC

Hubspot

It can help you promote your next marketing initiative, improve brand awareness , or rank for difficult keyword terms. PPC-Related Terms You Should Know. If you’re going to enter the paid advertising space, there are a few terms you should know. Search Engine Marketing (SEM). It’s equal to Maximum Bid x Quality Score.

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5 Simple Steps to Develop an Effective PPC Strategy

QuanticMind

Okay, you’ve just landed your dream job as an SEM professional and your boss is now asking you to deliver your “PPC strategy” — you know that brilliant, airtight strategy you put together that’s going to help your boss (and your company) not only to meet their business objectives, but also exceed them? But there’s one small problem.

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SMX East 2017 Day 1 – Online-to-Offline, Shopping, Display

QuanticMind

O2O: “Offline Attribution in SEM: Getting From Good To Great” by Aaron Levy. Merchants that sell very few individual SKUs (100 or less) might even consider SKU-level bids for their highest-volume products in terms of clicks and CVR. Uncapped budgets lead to cheaper CPCs and more clicks, which drive higher CVR at lower CPA.

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B2B Hubs Or PPC? Are All Leads Created Equal?

Online Marketing Institute

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? Both Pay Per Click Advertising (PPC) and Buyer Hubs/Lead Generation sites offer opportunities to cap the Cost Per Lead and gain some control (which is not as easy in other media, save Direct Response.) Good leads.

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Why Host a Blog on Your Corporate Website?

Online Marketing Institute

His columns can be found in the Search Engine Watch archive.